Marketing Director - Fashion Brand

Director of Marketing – Fashion Brand

Woodmere, NY | Hybrid

$120,000–$175,000 DOE

About the Opportunity

A growing women’s fashion brand is seeking a highly creative, strategic Director of Marketing to elevate the brand and drive its next stage of growth.

This is a hands-on opportunity for someone who can take an established business and transform its marketing into a polished, cohesive, nationally recognized brand .

The focus is not simply managing social media—it is setting the overall creative and marketing direction across social, digital, paid media, website, campaigns, content, partnerships, and overall brand presentation.

Key Responsibilities

Own the overall brand and marketing strategy , ensuring a cohesive look and message across all channels

Develop fresh, creative marketing concepts and campaigns that expand the brand’s reach and drive online sales

Lead the direction of Instagram and social media , while guiding the existing in-house social media manager

Oversee and provide strategic direction to the company’s paid media agency

Develop a clear strategy around which products to promote, how to position them, and where to invest marketing dollars

Oversee engaging content, photo shoots, models, styling, and overall visual presentation

Identify and develop influencer, brand collaboration, and partnership opportunities

Strengthen the brand’s presence beyond its existing customer base and expand its reach into the broader market

Help develop additional channels, including TikTok and other emerging platforms

Direct improvements to the website and overall e-commerce customer experience

Ensure the website, social media, advertising, print, and campaigns all reflect one strong, professional brand identity

Use analytics and performance data to evaluate marketing effectiveness and drive stronger results

The company already has an in-house social media manager and outside creative and paid-media resources. This person will provide the strategy, ideas, creative direction, and leadership behind that work rather than needing to personally execute every piece.

Ideal Candidate

Strong marketing leadership experience within fashion, footwear, apparel, or a closely related consumer/lifestyle brand

Proven experience helping an established brand scale to its next level , rather than only launching an early-stage business

Strong creative eye with a sophisticated understanding of branding, fashion, content, and visual presentation

Experience driving e-commerce and online sales through marketing

Strong understanding of paid media, social media, digital marketing, influencer strategy, and content

Experience developing successful brand collaborations and partnerships

Comfortable using data and analytics to understand performance and guide strategy

Extremely creative, proactive, and idea-driven — someone who brings the ideas rather than waiting to be told what to do

Comfortable working in a growing, entrepreneurial environment and wearing multiple hats

Able to balance high-level strategy with hands-on execution

Experience directing photo shoots, campaigns, models, styling, or fashion content strongly preferred

TikTok experience is a plus, but not required

To apply:

Send your resume to [email protected]