UGC Campaign Manager

Responsibilities

Own the day-to-day execution of your Knowt education content vertical, from creator onboarding through posting and performance tracking

Manage the vertical's roster of student creators: share briefs and sample videos, set expectations, answer questions, and keep everyone on schedule

Review creator submissions through our content review platform, confirming each video accurately recreates its assigned sample and meets Knowt's brand guidelines

Approve or deny submissions and keep statuses up to date so the pipeline keeps moving

Give creators clear, actionable feedback to improve hooks, scripts, and how they show Knowt in action

Track posting consistency and performance (views, saves, shares, signups) and identify which creators and formats are working in your vertical

Flag recurring issues, underperforming creators, and new content angles for your audience

Keep the Knowt team updated on vertical performance, creator status, and edge cases, including occasional strategy calls

Requirements

Strong understanding of TikTok, Instagram Reels, and short-form content: what makes a good hook and why videos perform

Familiarity with study and education content on social (StudyTok, study-with-me, exam prep)

Experience managing creators, influencer/UGC campaigns, or social media programs (preferred)

Sharp eye for detail and consistent judgment on content quality

Highly organized; comfortable juggling many creators and submissions without dropping anything

Clear, direct communicator who can give constructive feedback

Self-directed, reliable, and responsive

Nice to Have

Experience in edtech or working with student and college-aged creators

Familiarity with TikTok analytics or creator management tools

Current or recent student, or close to the student audience