Senior Creative Video Strategist (Paid Ads)

What You’ll Be Doing: As the Senior Creative Video Strategist at Golden Pet Brands, you will write, direct, and produce direct response video ads that acquire new customers across FB/IG, YouTube, TikTok and other social channels for brands that sell supplements, pet food, and beauty products directly to consumers.

Oversee the creative execution of short-form and long-form Marketing videos using a data-driven, test-and-learn approach across the entire project lifecycle, from ideation to testing and optimization.
Conceptualize new angles, write scripts, oversee on-set execution, and supervise editors on final edits and deliveries to Media Buying team(s).
Conduct documentary-style, on-camera interviews that elicit pithy compelling responses from brand “gurus” and customers (ie testimonials) and other on-camera talent.
Work with videographers to gather video assets (i.e. Identify needed video cover, set-up locations and direct videographers to shoot b-roll).
Analyze performance data, and use data to create incremental video optimizations that scale.
Become specialized in at least one brand and/or multiple offers and own Storyteller’s creative contributions to those brands/offers.
Informally mentor/manage a Junior Story Producer and improve their creative output.
Own communications between Storytellers and external stakeholders regarding testing pipeline and prioritization for offers you own.
Regularly report on brand/offers performance to ACD and/or CD.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

Exceptional non-fiction storytelling skills (ie broadcast journalism, documentary filmmaking).
Exceptional copywriting skills.
Mastery of on-set creative leadership.
Ability to formulate strategies on how to market health and wellness products in fresh, creative and different ways.
Deep understanding of digital mediums.
A highly creative self-starter who can work both independently and collaborate well with different teams.
Ability to work in a fast-paced and ever-changing environment.
Management and mentorship experience with evidence of success.
Preferred Education: Bachelor’s Degree in Writing, Film, or a related field.

Required Experience:

5-7 years writing & directing in a visual medium.

Preferred Experience:

8-10 years experience writing & directing in a visual medium, ideally with some advertising/marketing experience.
Management experience.