Director - Sportsbook CRM

What’s the Position?

This role will be a key contributor within the Sportsbook Retention Marketing team overseeing CRM strategy and operations. The position will oversee the planning and optimization of all Sportsbook CRM campaigns.

Working cross-functionally with teams across the business, you will lead customer retention and growth strategies that align with business objectives and regulatory requirements, while advising an evolving product roadmap, develop a strong team-first set of processes and foster curiosity and precision around automation and data analysis.

Responsibilities for this role include:

Lead CRM engagement strategy across Sportsbook

Work closely with Promotions, Product & Data Science teams to align CRM strategy with promotions, product & data science pillars

Foster a culture of operational excellence to help create a error-free approach

Prioritize evolution of personalized automation framework to scale CRM campaigns

Establish clear testing strategy embedded within communication plans

Create consistent process-first guidelines to ensure best-in-class customer experience for all content by adhering to strict QA protocols

Collaborate effectively with Casino team on multi-vertical projects

Ensure all CRM materials meet compliance and brand standards

Communicate how campaign mechanics, targeting strategy, segmentation framework and messaging adhere to broader Sportsbook CRM team goals

Analyze performance trends to optimize against key objectives

Job requirements
What Are We Looking For?

A strong understanding of online gaming customers and sports fans’ preferences with experience in how CRM strategies can improve their engagement.

You will have:

7+ years of digital sportsbook, DFS, gaming or casino experience in CRM strategy and retention marketing

Experience working with CRM platforms and/or promotional management tools

Detail-oriented leadership skills in remote work environment

Ability to analyze and understand performance relative to objectives in real time

Experience influencing cross-functional team strategy, including marketing, promotions, VIP, product, trading and compliance

Comfort working in a fast-paced, evolving industry

Strong written and verbal communication skills

Understanding of regulatory considerations across different jurisdictions

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

Competitive pay and benefits

Flexible vacation allowance

A hybrid / remote working environment

Startup culture backed by a secure, global brand