CRM & Loyalty Senior Manager

As CRM & Loyalty Senior Manager, you’ll:

CRM Strategy & Campaign Execution

Own the end-to-end planning and execution of CRM campaigns across email and SMS channels.
Develop and manage a comprehensive CRM calendar aligned with commercial priorities, product launches, and brand campaigns.
Drive revenue through sophisticated segmentation, targeting, and personalization strategies.
Ensure flawless execution of all promotional, product, and lifecycle communications to maintain brand integrity.
Lifecycle, Automation & Loyalty

Build and optimize high-conversion automated flows, including Welcome, Abandoned Cart/Browse, Post-Purchase, and Re-engagement.
Manage the day-to-day evolution of the loyalty program to drive member acquisition and repeat purchase behavior.
Continuously expand lifecycle coverage and test journeys to improve customer retention and engagement frequency.
Partner with cross-functional teams to integrate loyalty initiatives as a key lever for LTV growth.
Performance, Analytics & Operations

Own CRM performance reporting, tracking key metrics including revenue contribution, open rates, CTR, and conversion.
Manage CRM platforms (Listrak or equivalent), ensuring best practices for deliverability, list health, and data integrity.
Develop and execute a robust testing roadmap across subject lines, content, offers, and send strategies.
Analyze customer behavior and segmentation data to provide actionable insights for continuous strategy improvement.
Cross-Functional Leadership & Communication

Partner closely with E-commerce, Performance Media, and Brand teams to ensure CRM supports the broader commercial strategy.
Collaborate with Creative teams to deliver clear, effective, and on-brand assets that resonate with the Perricone MD consumer.
Maintain clear communication regarding campaign ROI, list growth, and competitive regional consumer trends.

What skills and experience do I need for this role?

4–6 years of experience in CRM, email marketing, or lifecycle marketing, preferably within the DTC or beauty industry.
Hands-on experience with CRM platforms (Listrak preferred) and a strong understanding of ESP best practices.
Proven ability to translate complex datasets into actionable growth strategies and revenue impact.
Strong understanding of segmentation, automation, and the digital customer journey.
Exceptional attention to detail with the ability to manage multiple campaigns and tight timelines simultaneously.
A proactive communicator who thrives in a cross-functional, fast-paced environment.

What Does Success Look Like

A clear understanding of how CRM initiatives directly impact the bottom line.
Driven by data and constant optimization to improve performance.
Able to balance strategic planning with daily hands-on execution.
Passionate about science-led skincare and maintaining high-quality communication standards.