Director of Content & Audience Marketing

Key Responsibilities

Strategic Leadership

Develop and execute a comprehensive content and audience marketing strategy that drives audience growth and engagement across the portfolio, feeding into commercial and attendee marketing journeys.
Oversee the creation and refinement of strategic personas, ensuring a deep understanding of audience needs, behaviors, and preferences to inform marketing strategies.
Define and maintain a holistic audience value proposition broken down by persona and event USPs across the portfolio, ensuring alignment with business objectives and brand identity.
Lead the development and execution of always-on campaigns and content
marketing initiatives to build audience loyalty and deliver measurable results.

Brand Identity and Value Proposition

Own the brand identity across all channels, ensuring consistency and alignment with the portfolio’s strategic goals and audience expectations.
Develop and communicate a compelling audience value proposition that resonates across diverse segments and supports long-term engagement.
Collaborate with cross-functional teams to ensure the brand identity and messaging are integrated seamlessly into all marketing and communication efforts.

Team Leadership and Execution

Lead and mentor a high-performing marketing team of brand marketeers, campaign managers, and social media managers, fostering a culture of innovation, accountability, and collaboration.
Oversee the development, briefing, and optimization of strategic campaigns that drive audience growth, engagement, brand recognition and loyalty
Continuously optimize marketing initiatives based on performance data, attendee feedback, and market trends.

Audience Growth and Engagement

Drive audience acquisition and retention strategies, leveraging data-driven insights to optimize campaigns and content for maximum impact.
Partner with commercial and attendee marketing teams to design a uniform brand experience across audience-centric journeys that enhance engagement and deliver tangible results.
Monitor and analyze audience growth metrics, providing actionable insights to refine strategies and improve performance.

Content Marketing and Campaign Execution

Lead the creation and distribution of high-quality, engaging content that aligns with audience needs and supports portfolio objectives.
Oversee the planning and execution of always-on campaigns, ensuring they are data-driven, targeted, and designed to deliver measurable outcomes.
Continuously optimize content marketing initiatives based on performance data, audience feedback, and market trends.
Collaboration and Alignment

Build strong relationships with commercial, attendee marketing, and across event teams to align on shared goals and priorities that align to the brand identity.
Foster collaboration across the portfolio to ensure audience insights are integrated into all marketing and business strategies.
Data-Driven Decision Making

Leverage audience intelligence and analytics to inform segmentation, targeting, and content strategies.
Establish and monitor KPIs to measure the effectiveness of audience growth and content marketing efforts, providing actionable insights to drive continuous improvement.
Run executive updates and sprint reviews to report on audience growth, campaign performance, and next-step recommendations.

Qualifications
Proven experience in content and audience marketing in high-paced environment
Proven experience in leading organic social and an understanding of applying best practices in B2B organic social across different audience types
environments, with expertise in audience growth strategies, persona
development, and brand management
Strong ability to build cross-functional relationships, particularly with
commercial, attendee marketing, and strategic insights teams, to align on
shared goals
Data-driven mindset with a focus on delivering audience-centric solutions and
measurable outcomes
Exceptional communication and presentation skills, with the ability to influence
stakeholders at all levels
Expertise in content marketing, campaign execution, and audience engagement
strategies, with a track record of delivering impactful results