Industry Analyst

Job Responsibilities:

Research and track trends across e-commerce, DTC, paid media, and creative to identify timely, share-worthy insights

Write articles, LinkedIn posts, newsletters, and reports that establish Odyssey as a thought leader in performance marketing

Analyze platform changes (Meta, TikTok, Google, etc.) and translate them into digestible takeaways for clients and prospects

Mine internal campaign data and case studies for stats, benchmarks, and stories that can be turned into content

Collaborate with leadership and account teams to surface content ideas from real client work

Build and maintain a regular content calendar/cadence across owned channels (blog, LinkedIn, newsletter)

Support the creation of sales collateral, decks, and one-pagers grounded in original data or research

Monitor competitors and industry publications to keep Odyssey's point of view sharp and differentiated

Track content performance (engagement, reach, inbound leads) and iterate based on what resonates

Qualifications:

Bachelor's degree or equivalent required

2-4 years of experience in a research, analyst, content marketing, or communications role, ideally at an agency, media company, or e-commerce brand

Strong writing skills with the ability to turn data into clear, engaging narratives

Comfortable working with data (spreadsheets, campaign dashboards, platform reporting) to find the story

Genuine interest in e-commerce, DTC brands, and digital marketing trends

Self-starter who can independently source, research, and ship content with minimal oversight

Can-do attitude is a must; this is a start-up that requires you to wear many hats and deal with a certain level of day-to-day uncertainty

Experience with tools like Notion, Motion, and LinkedIn analytics a plus