Performance Marketer, Demand Generation

Description
The role

Hummingbirds is looking for a performance marketer to own the day-to-day execution of our paid demand gen programs, managing a seven-figure annual media budget across Meta, Google, and LinkedIn, with more networks to come as we grow. This is a hands-on role for someone who likes being the person who knows exactly what every campaign is doing, why, and what it should do next.

You’ll work closely with our Director of Growth and with a small, scrappy, energetic and passionate team of marketers.

What you'll own

Building, launching, and managing paid campaigns across Meta, Google, and LinkedIn, with room to test new channels (CTV, programmatic, niche B2B networks) as the program grows
Daily monitoring of spend, pacing, and performance across a large number of live campaigns, and catching problems before they get expensive
Running structured tests on audiences, creative, offers, and website landing pages, and turning results into clear next steps
Keeping tracking clean: UTMs, pixels, conversion events, and CRM attribution in HubSpot
Reporting on what's working in terms the business cares about: pipeline, cost per opportunity, and revenue, not just CTR
Working with creative and content to keep a steady flow of new ads in rotation

What you bring

An AI forward approach to building and scaling programs. You know how to own strategy, foresight and accountability, while leaning into AI tooling to execute effectively.
Deep working knowledge of Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager. You've built campaigns yourself, not just reviewed them
3 to 5 years running paid campaigns hands-on, ideally in B2B demand gen and experience managing meaningful budgets
A reputation for being meticulous. Naming conventions, budget caps, tracking QA, and change logs are habits for you, not chores
Comfort with the numbers. You can pull apart a funnel, spot a real trend versus noise, and explain it simply.
A bias toward action. You'll make a sound call on incomplete data, launch the test, and let the results settle the argument rather than waiting for perfect information
Clear, proactive communication, especially when something breaks

Nice to have

Experience marketing to CPG brand, marketing, or shopper marketing leaders
Familiarity with the creator economy, retail media, or influencer marketing
Experience with HubSpot, Mixpanel, or Clay