Paid Media Specialist

Key Responsibilities
1. Campaign Strategy & Execution
- Develop and execute paid media strategies across Google Ads and Bing Ads platforms.
- Conduct keyword research and audience targeting to structure campaigns effectively.
- Set up campaign parameters (bidding, budgets, ad groups, targeting) based on strategic goals.
-
2. Optimization & Performance Management
- Perform ongoing campaign optimizations (adjust bids, update keywords, refresh creatives) to improve ad performance and ROI.
- Identify growth opportunities and recommend new strategies to expand reach and visibility.
- Implement A/B testing for ad copy, landing pages, and targeting methods to improve conversion rates.

3. Budget Management
- Monitor daily spend across all paid search channels to ensure campaigns are within budget.
- Forecast and allocate budgets to meet performance and business objectives.
- Provide regular budget pacing reports and recommendations for any necessary adjustments.

4. Analytics & Reporting
-Track, measure, and analyze campaign performance metrics (CPC, CTR, CPA, ROAS, etc.) using tools like Google Analytics, Google Ads, and Bing Ads reporting.
- Generate weekly, monthly, and quarterly reports on campaign performance, including insights and recommendations.
- Present findings to stakeholders, explaining complex data insights in an understandable way.

5. Cross-functional Collaboration
- Work closely with the marketing and creative teams to develop compelling ad copy and landing pages that align with brand guidelines.
- Collaborate with SEO specialists to ensure cohesive strategies that maximize overall search visibility.
- Coordinate with other departments (e.g., Sales, Product) to align campaign objectives with broader business goals.

6. Market & Trend Analysis
- Stay current with industry trends, platform updates, and best practices in search engine marketing.
- Conduct competitive analysis to identify opportunities for differentiation and growth.
- Propose new channels, platforms, or strategies for testing and potential scaling.

Qualifications & Skills
● Experience:
- 3+ years of hands-on experience managing paid search campaigns on Google Ads and Bing Ads.
- Demonstrated success in optimizing campaigns for both e-commerce and lead-generation environments is a plus.

● Technical Skills:
- Proficient with Google Ads, Bing Ads, Google Analytics, and other analytics/reporting tools.
- Strong understanding of PPC, keyword research, audience segmentation, and bidding strategies.
- Familiarity with conversion tracking (GTM, pixel implementation, etc.).

● Analytical Abilities:
- Advanced knowledge of Excel/Google Sheets for data manipulation and reporting.
- Ability to interpret large data sets and derive actionable insights.

● Soft Skills:
- Excellent communication and presentation skills.
- Detail-oriented, highly organized, and able to manage multiple projects simultaneously.
- A growth mindset with a passion for continuous learning and improvement.