Social Media Manager

We’re looking for a creative, organized and metrics-driven Social Media Manager to join our team and guide social media strategy and content, track and protect Muck Rack’s brand reputation on social media and drive engagement across social media platforms.

As our Social Media Manager, your mission will be to develop and execute social media strategies that align with our business goals, monitor and track related conversations on social media, drive engagement and following on social media and report on results.

You’ll be a great fit for this role if you have experience developing and executing social media strategies for B2B SaaS brands and executives, have experience with social listening and competitive tracking, employee advocacy and experience with reputation management.

What you’ll do:
Develop and execute social media strategy aligned with company goals and campaigns
Develop creative and engaging copy for campaigns
Collaborate with design, communications and marketing team on strategy, measurement and creative execution
Engage with our community of public relations and communications professionals, journalists and other media-adjacent audience members on social platforms
Monitor social media mentions, escalate issues and respond in a timely manner
Analyze and report on results
Manage social media calendar, publish and schedule posts
How success will be measured in this role:
Increased engagement and followings across social channels
Successfully planned for and executed social media strategies for key campaigns

Increase response rate to customer service inquiries
If the details below describe you, you could be a great fit for this role:
5+ years professional experience, with as many years of related experience (directly in social media management])
Proficiency in Sprout Social or similar platform
Comfortable with tools including Muck Rack, Google Analytics
Experience developing and executing social media strategies for B2B companies (preferably SaaS) for LinkedIn, Instagram, TikTok and X
Data-driven mindset with a focus on performance metrics
Experience with social listening and competitive tracking
Content creation and copywriting
Communication skills (written and verbal)
Ability to work in a fast-paced environment
Self-starter/ability to work autonomously
Experience with reputation and crisis management
Experience with running and optimizing paid social media advertising
Experience with video production, scripting and editing
Proactively incorporate AI tools into day to day work to improve productively and accelerate delivery