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Creative Strategy Lead

Company
DualEntry
Location
New York, NY
Work type
Full Time
Posted
2026-10-01

Job description

Where you'll create impact
Own the creative strategy for paid and organic channels (LinkedIn, YouTube, Meta, Reddit and new channels as they appear): what we say, to whom, and in which format

Write sharp briefs and hooks from customer insight, then work with designers and editors to ship them fast

Run a steady test-and-learn loop: launch variants, read the data, stop what doesn't work and scale what does

Help build our in-house content studio: series, short-form video and ongoing content on CFO and accounting topics

Use AI tools to cut production from weeks to days, without lowering the bar on taste

Work closely with Growth, Product Marketing and the founders so creative ties directly to pipeline

What sets you up for success
You've got 3–6 years in creative strategy, performance creative or content, ideally at B2B SaaS or fintech

You write well and have a clear point of view on what makes a good ad

You're comfortable with data and treat metrics as creative feedback

You're happy working without a playbook

Bonus: you can make finance interesting

Why you’ll thrive here
Significant equity ownership in one of the top AI companies in the world

You’re joining early and will grow with DualEntry

Your feedback shapes the product directly

High-speed, high-trust environment with high expectations

Meet the Marketing Team
Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!

George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.

Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.

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