Senior Paid Social Manager

This is a highly hands-on role for someone who understands how to build and scale Paid Social campaigns while also thinking strategically about audiences, creative, measurement and investment.

You’ll work closely with Paid Media leadership, creative, analytics, regional marketing teams and agency partners to make sure our social campaigns are delivering against both performance and brand objectives.
What You'll Be Doing:
Lead the strategy and execution of Paid Social campaigns across DAZN’s US portfolio.
Own campaign planning, building, launching and optimisation across platforms including Meta, TikTok, Reddit and other emerging social channels.
Manage campaigns across the full funnel, from large-scale awareness and reach activity through subscriber acquisition and conversion.
Translate subscriber targets, commercial goals and audience insights into clear Paid Social strategies and campaign structures.
Manage Paid Social budgets, pacing and investment allocation across teams, markets and campaigns.
Monitor campaign performance daily and make data-driven optimisations across audiences, bidding, placements, creative and budget allocation.
Develop audience strategies across broad, interest, geographic, first-party, retargeting and lookalike audiences.
Partner closely with Creative teams to develop platform-first creative strategies and identify the formats, messaging and assets needed to drive performance.
Lead ongoing creative testing across messaging, formats, talent, offers and audience segments to continuously improve performance.
Own testing roadmaps across platforms, campaign objectives, bidding strategies, audiences and emerging Paid Social capabilities.
Work closely with Analytics and Measurement teams to evaluate performance beyond platform-reported results and understand incremental impact.
Ensure campaign tracking, pixels, conversion events, UTMs and platform integrations are implemented accurately.
Partner with regional marketing and sports teams to translate game schedules, launches, offers and key sporting moments into effective Paid Social campaigns.
Manage relationships with key social platforms and agency partners, ensuring DAZN remains ahead of new products, capabilities and best practices.
Identify opportunities to scale high-performing campaigns while maintaining efficient acquisition costs.
Develop clear performance reporting and communicate results, insights and recommendations to senior stakeholders.
Help develop and standardize Paid Social best practices across DAZN’s US business.
What You'll Bring:
Strong hands-on experience managing Paid Social campaigns within an agency or in-house performance marketing team.
Deep expertise in Meta Ads Manager, with strong experience across additional platforms such as TikTok, Reddit, X, Snapchat or similar social platforms.
Proven experience managing significant Paid Social budgets and optimising campaigns against acquisition and performance KPIs.
Strong understanding of both performance and awareness Paid Social strategies, including conversion, reach, video and engagement objectives.
Experience developing sophisticated audience strategies using first-party data, geographic targeting, retargeting, lookalikes and platform audiences.
Strong knowledge of Paid Social creative best practices and experience building structured creative testing programs.
Strong analytical skills with the ability to translate campaign data into actionable optimisations and strategic recommendations.
Experience with measurement, attribution and incrementality and an understanding of the limitations of platform-reported performance.
Strong understanding of conversion tracking, pixels, events and campaign measurement.
Experience managing budgets, forecasting and pacing across multiple campaigns simultaneously.
Excellent communication and stakeholder management skills with the ability to clearly explain performance and recommendations.
Ability to operate in a fast-moving environment with multiple campaigns, teams and priorities running simultaneously.
Experience within sports, streaming, entertainment, subscription or direct-to-consumer businesses is a plus.
A proactive, performance-oriented mindset with a strong attention to detail and a genuine interest in sports.