Senior Director of Trade Marketing

The Senior Director of Trade will build and lead the following core pillars:

Build a robust salon loyalty system with centralized ownership and tracking
Develop detailed salon profiles to segment and prioritize the salon base
Strategically drive salon visibility and merchandising across available salons
Own the annual marketing planning process for key salon accounts
Design and manage promotions with clear efficiency and ROI tracking
Create and maintain the Stylist Playbook
Core Responsibilities

Commercialization: Own commercialization of marketing plans and in-salon execution in partnership with Sales
Strategy translation: Translate brand and marketing strategies into key salon business priorities
Sales enablement: Support commercial plans that enable Sales teams to win in key salons and chains
Salon Presence: Manage the retail interface to support in-salon execution
Promotion analytics: Track promotion efficiency and brand-level ROI / cost-per-event analysis
KPI tracking: Integrate a robust KPI tracking mechanism across all trade programs
Market activation: Create roadshows for big cities and priority markets
Requirements

Ideal Candidate Profile

Proven experience building or scaling a trade marketing, field marketing, or channel marketing function, ideally in salon, beauty, or CPG
Track record designing loyalty, ambassador, or influencer-style programs with measurable ROI
Strong cross-functional leadership, able to partner with Sales and Brand Marketing without formal authority over either
Experience hiring and standing up a new team from a defined headcount plan
Comfort operating in both strategy (annual planning, vision-setting) and execution (roadshows, POP catalogs, events, salon-level rollout)

Benefits And Perks

Base pay of $190,000+ with additional 20% annual bonus
401(k) with company match – $ for $ up to 4% – immediately vested
Vacation/Holiday Leave
Great Medical/Dental/Vision Insurance
Life and AD&D Insurance
Opportunities for growth and advancement
And so much more!