Platform Operations Director

What You'll Do

As the Director, Marketing Platform Operations, you'll partner with Marketing leaders, Program Operations, workflow managers, and other stakeholders to help evolve Marketing's operating model and business processes, then bring those ways of working to life through the work management platform ecosystem. You'll serve as the business owner for platforms such as Workfront and related workflow technologies, ensuring governance, functionality, adoption, and enablement support consistent planning, execution, visibility, and decision making across Marketing.

Specifically, you will:

Partner with Marketing, Program Operations, workflow managers, and cross-functional stakeholders to translate the evolution of Marketing's operating model and processes into the work management platform ecosystem
Operationalize governance standards within the platform ecosystem, including workflows, intake processes, taxonomies, permissions, templates, data structures, and reporting
Design, configure, and optimize scalable platform functionality that supports how Marketing plans, prioritizes, executes, and measures work
Serve as steward of Marketing's planning, portfolio, and capacity-related data models, ensuring the right structures are in place to support consistent visibility and decision making
Enable the frameworks, functionality, standards, and data requirements needed for capacity, demand, throughput, priorities, risks, and portfolio health visibility, in partnership with the teams that define the broader vision and operating standards
Partner with Technology teams and platform vendors on integrations, upgrades, enhancements, and optimization initiatives
Lead platform adoption, training, communication, and change management efforts
Evaluate and implement workflow automation and AI-enabled capabilities that improve efficiency and visibility
Socialize platform-enabled processes, governance expectations, and ways of working to drive consistency across teams and lines of business
Serve as a trusted advisor to Marketing leadership regarding platform investments and capability development

Required Qualifications
Bachelor's degree or equivalent experience
10+ years of experience in marketing operations, business operations, platform operations, portfolio management, program management, or related disciplines
Experience leading enterprise planning, workflow, project management, or portfolio management platforms
Proven experience designing governance frameworks, operating standards, workflows, and business processes
Experience building executive reporting, dashboards, and performance measurement capabilities
Strong communication and stakeholder management skills
Experience leading teams or managing experienced individual contributors

Preferred Qualifications
Experience with Workfront, Airtable, Smartsheet, Jira, Monday.com, Asana, or similar enterprise platforms
Experience leading platform implementations, migrations, or transformation initiatives
Experience supporting large-scale marketing or matrixed organizations
Experience with workflow automation, integrations, and platform governance