Brand Marketing Manager, Women's Polo

POSITION OVERVIEW
This role will be responsible for leading the development and execution of integrated global brand marketing campaigns and initiatives for Women's Polo, translating business priorities, consumer insights, and product stories into impactful campaigns, content strategies, and key brand moments that drive brand relevance and business growth.

Success in the role requires a deep understanding of the global consumer, competitive and cultural landscape, as well as the evolving media and digital ecosystem. Working in partnership with Design, Merchandising, and cross-functional teams, this individual will translate brand vision and business priorities into integrated global marketing strategies and storytelling platforms that can be adapted across regions and channels while maintaining a consistent and compelling brand narrative and vision.

ESSENTIAL DUTIES & RESPONSIBILITIES
Support the development and execution of integrated global marketing campaigns and initiatives for Women's Polo, translating brand vision, business priorities, consumer insights, and product stories into compelling consumer experiences.
Partner with Design and Merchandising teams to bring the Women's Polo vision to life through seasonal storytelling, product launches, and key brand moments.
Leverage consumer, competitive, cultural, and market insights to inform campaign development, identify opportunities, and support strategic recommendations.
Collaborate with Regional Marketing, PR, Media, Digital, Social, Retail, Events, and Agency partners to execute integrated 360° marketing plans and ensure alignment against brand and business objectives.
Develop key marketing tools and deliverables, including campaign briefs, launch plans, messaging frameworks, presentations, and consumer-facing communications.
Manage agency partnerships and cross-functional workflows to ensure effective execution against timelines, budgets, and objectives.
Analyze campaign and business performance, reporting results, insights, and recommendations to inform future initiatives.

EXPERIENCE, SKILLS & KNOWLEDGE
Relevant experience in Brand Management, Marketing, or related field
Strong understanding of the women's fashion landscape, consumer trends, competitive dynamics, and evolving media and digital ecosystem.
Passion and enthusiasm Ralph Lauren brand
Ability to balance brand vision and business objectives, translating strategic priorities into actionable marketing plans
A strong team player and a self-starter – collaborative, proactive, and enthusiastic to drive teams to results
Thought leadership and solutions driven with the ability to navigate a matrixed and multi-stakeholder organization
Strong project management, prioritization, and organizational skills, with the ability to manage multiple initiatives simultaneously
Exceptional written, verbal, and presentation skills, including experience developing materials for senior leadership audiences
Collaborative, proactive self-starter with strong attention to detail and a passion for the Ralph Lauren brand