Chief Marketing Officer

Role Overview
We're looking for a Chief Marketing Officer to own all of marketing at Matter, from strategy through execution. Marketing has to win on two fronts: growing a standalone subscription app that anyone can use anywhere, and driving demand for our restaurants. Your job is to build a brand that makes each side compelling on its own and tells a clear story about why they're better together.

You'll lead a team that includes an established Head of Performance Marketing, along with social, content, and creative. You'll own the budget and brand, and work alongside performance marketing to grow the business through a mix of brand and performance. You'll work directly with the founding team and partner closely with product and operations.

Core Responsibilities
Strategy & Brand
Own the full marketing strategy across brand, growth, product marketing, and lifecycle, from positioning through execution

Define Matter's positioning, messaging, and voice, and make sure it shows up consistently across the app, the restaurants, and every channel

Balance budget and focus between national app subscriber growth and local restaurant demand, making clear, data-backed calls on where to invest

Be a daily user of the app and a regular in our restaurants, with firsthand knowledge of the customer experience

Know the competitive landscape inside and out, from nutrition and fitness apps to healthy fast-casual and food brands, and use it to sharpen where Matter wins

Set marketing OKRs and budgets tied to CAC, subscription conversion, retention, order frequency, and LTV

Growth & Channels
Set acquisition goals and budget with performance marketing, and give the team the brand, creative, and resources to hit them

Own lifecycle across email, push, and SMS to drive activation, trial-to-paid conversion, repeat orders, and retention

Lead go-to-market for new app features, menu launches, and new locations

Connect performance data to brand and creative decisions so every channel gets stronger

Execution & Team Leadership
Lead and grow the marketing team with in-house talent, agencies, and freelancers as we scale

Oversee creative direction for campaigns, content, social, and in-store experiences

Partner with product and operations on launches, onboarding, and in-app messaging

What We're Looking For
8+ years of marketing experience, with at least 3 years leading marketing at a high-growth consumer brand

Personally passionate about health, wellness, and fitness; experience using macro tracking and other consumer health apps is a requirement

Track record of growing a consumer subscription app, with a strong grasp of app acquisition, attribution, conversion, and retention

Experience marketing a physical consumer brand (restaurants, food, CPG, or retail) is a plus

Strong brand instincts paired with performance and analytical rigor

Deeply data-driven and hands-on with attribution, analytics, and experimentation

Experience building creator and influencer programs, ideally in wellness or fitness

Uses AI tools daily in their own work, from research and copy to creative testing and data analysis, and knows how to build workflows that make a small team move faster

Sound judgment on allocating limited budget across competing business lines

Experience building and scaling marketing teams and processes

Comfortable in ambiguity, with a bias toward action and limited resources

Founder-level ownership mentality; this role will define the brand

Why Matter
Build a product that helps people eat better, feel better, and reach their health goals every day

Build a category-defining consumer brand from the ground up

Direct impact on company direction and growth

Tight collaboration with the founding team