TIKTOK CONTENT CREATOR

KEY RESPONSIBILITIES
Content Creation & Execution

Concept, shoot, and edit TikTok-first content on a weekly basis
Create videos that feel organic, trend-aware, and native to the platform
Translate APPARIS collections, textures, and styling into engaging short-form content
Capture both planned and reactive/trend-driven content

Creative Direction & Ideation

Pitch weekly content ideas aligned with product launches, campaigns, and seasonal moments
Interpret brand direction into TikTok-specific storytelling
Balance aspirational brand positioning with relatable, platform-native content

Trend & Performance Awareness

Stay ahead of TikTok trends, sounds, formats, and creators
Identify opportunities for APPARIS to participate in trends in a way that feels authentic
Iterate based on performance and engagement insights

On-Brand Execution

Maintain a strong understanding of APPARIS’ visual identity and tone
Ensure all content reflects a refined, elevated, and modern point of view

REQUIREMENTS
Deeply fluent in TikTok and short-form content
A strong visual storyteller with an eye for styling, texture, and detail
Able to create content that feels effortless but intentional
Comfortable both behind and in front of the camera
Organized, proactive, and able to move quickly
Proven experience creating TikTok content (for brands or personal account)
Strong video editing skills (CapCut, Adobe, or similar)
Based in or able to shoot in NYC
Availability to create consistent weekly content
Background in fashion, styling or creative direction

DELIVERABLES
5 TikTok videos per week (flexible based on scope)
Monthly content planning + ongoing reactive content
Ability to support key launches and campaign moments