Associate Director, Analytics

Overview
We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Associate Director, Analytics helping us to deliver game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Responsibilities
How you’ll strengthen the team:

Our team is looking for someone who is a creative problem solver and a critical thinker. Beyond that, here’s how you’ll make your mark:

Developing measurement plans
Create new and adapt existing go-to-market analytics products
Provide guidance around client insights and recommendations to grow strategic thinking
Provide training on analysis tools
Conduct career growth conversations

How you’ll grow with us:

Associate Director is where you’ll start, but we’re always planning for where you’ll go. Our Associate Analytics Directors are all expected to hone skills that will help build on their careers. Those skills include:

Business development by scoping and selling new projects
Manage direct reports day-to-day priorities
Identifying new opportunities for analytics projects
Translating proposals into analytics work plan
Participating in brand planning

Qualifications
What you’re bringing with you:

With 6+ years of experience, you know what it takes to slay Analytics. These are the core skills you’ve totally nailed:

Assisting in the gathering and analysis of client requirements for Analytics and BI deliverables.
Developing rich, interactive data visualizations that integrate data from multiple sources, with a primary focus on B2B behavioral customer data.
Strong understanding of BI tool (Tableau, Power BI etc.) architecture required to develop high quality BI deliverables.
Designing and executing quantitative analyses to help clients improve marketing effectiveness and drive deep customer insight.
Identification of marketing and business optimization opportunities based on analysis of trends and strategic insight development.
Presenting and communicating results to Heartbeat internal stakeholders (account, strategy, creative) and client teams
Learn and deliver customer analyses and insights including but not limited to: Website Visitor Insight Studies, Customer Segmentation, Retention Analysis, ROI Modeling, Lifetime Value Analysis, Customer Profiles, Cross Channel, Media Mix, Brand and Market Research