Media Director

Overview

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Media Director, leading integrated media strategy and delivering game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Responsibilities

How you’ll strengthen the team:

Essential Functions

• Provide senior leadership across integrated media strategy, planning, buying, and optimization for multiple accounts

• Partner with Client Services, Production, Creative, Strategy, Analytics, and other disciplines to develop integrated media solutions aligned with client business objectives and brand goals

• Lead and develop the media team, setting clear expectations, providing strategic guidance, and building channel expertise tied to client goals

• Maintain a deep understanding of each client’s business, including market dynamics, business priorities, audience needs, and competitor strategies

• Own and grow senior client relationships by providing proactive counsel and demonstrating a strong understanding of healthcare, media, and client business challenges

• Report into a Group Director or senior media leader, providing visibility into account health, staffing, financials, opportunities, and risks

• Lead Media Directors, Media Supervisors, Media Planners, and Assistant Media Planners across multiple accounts

• Drive innovative, forward-thinking media solutions that address client business challenges and create measurable impact

Campaign Execution & Maintenance

• Provide senior oversight of campaign timelines, client authorizations, vendor deliverables, creative specifications, and asset delivery to ensure accurate and timely execution

• Ensure the accurate creation and maintenance of insertion orders, media placements, and supporting documentation

• Guide the use of research, audience, marketplace, and performance data to inform planning, buying, and optimization decisions

• Oversee pacing, delivery, placement, and flight-date management, escalating issues and guiding negotiations for credits or billing adjustments when necessary

• Oversee staffing and workload across brands, delegate strategically, and coach team leaders to strengthen media expertise, management capability, and career development

• Lead research and strategic development for audience analyses, media recommendations, competitive presentations, and new business opportunities

Qualifications

What you’re bringing with you:

Across 8+ years of experience, you know what it takes to lead integrated media strategy, planning, and activation. These are the core skills you’ve totally nailed:

• Extensive understanding of marketing concepts, specifically within pharmaceutical, HCP, and patient markets

• Deep experience leading pharmaceutical media strategy and planning across online, offline, traditional, and emerging channels

• Demonstrated ability to lead cross-functional teams, develop talent, and manage senior media professionals

• At least 8 years of media agency experience, including integrated strategy, planning, buying, implementation, analytics, and optimization

• Experience managing Media Directors, Media Supervisors, Media Planners, and Assistant Media Planners across multiple accounts

• Strong working knowledge of ad servers, MRI, Kantar, and Google Analytics

• Ability to set priorities across multiple accounts, balance competing timelines, and ensure highquality delivery

• A proven track record of earning client and team trust through sound strategic, creative, and analytical leadership

• Ability to build and maintain strong relationships with clients, agency partners, vendors, and internal teams

• Demonstrated command of media research resources, measurement approaches, capabilities, and limitations

• Strong financial, mathematical, and analytical skills, including oversight of media budgets and investment decisions

• Demonstrated ability to translate audience, marketplace, and performance insights into actionable media strategy

• Strong executive presence, communication skills, and attention to detail.