Director, Product Marketing

Job Summary:

We are looking for a strategic and visionary Leader of Product Marketing who will be responsible for leading our overall go-to-market strategy, product positioning, and sales enablement efforts. SmithRx isn’t just building another technology platform; we are rebuilding the pharmacy benefits category from the ground up. In this highly cross-functional leadership role, you will define how we communicate the radical value of SmithRx’s platform to brokers, employers, consultants, and members, establishing us as the clear alternative to the broken status quo.

You will be responsible for building, mentoring, and scaling a high-performing product marketing team, bringing complex new capabilities to market, and driving greater adoption of our products and services. As we expand our platform capabilities, a critical part of this role will be navigating the narrative around Artificial Intelligence in healthcare. You will lead the charge in educating our market, building trust around our AI-powered features, and demonstrating how these technologies improve outcomes.

To be successful in this role, you should demonstrate a strong track record of scaling PMM functions, driving category creation, translating complex and emerging technologies into compelling stories, and partnering closely with executive leadership across Product and Sales. You must be comfortable operating in an unstructured, fast-paced environment and learning as you experiment.

What you will do:

Guide Category Creation: Positions SmithRx as a radical departure from traditional PBMs. You will shape market perception and educate the industry on a fundamentally new way to approach pharmacy benefits.
Own GTM Strategy: Drive the overarching Go-to-Market (GTM) strategy for SmithRx’s platform and new product features, coordinating cross-functional launches across Product, Clinical Programs, Sales, Customer Success, and Marketing to ensure successful rollouts.
AI Narrative & Trust Building: Develop and execute GTM strategies for our AI-powered products and features, crafting transparent, education-driven messaging that overcomes industry skepticism and builds deep trust with employers, brokers, and members.
Team Leadership: Hire, lead, and develop a team of high-performing product marketers.
Positioning & Messaging: Work with our content team to establish compelling, differentiated positioning and messaging that clearly articulates SmithRx's unique value proposition against legacy PBMs for different segments of our target audience (brokers, HR leaders, members, and clinical partners).
Sales Enablement: Develop high-impact sales enablement programs and product documentation (pitch decks, case studies, battlecards, solution handbooks) that empower our Sales and Client Success teams to win and retain business.
Strategic Measurement: Set measurable and realistic product marketing goals, monitor the progress of GTM initiatives, identify areas for improvement, and compile reports on campaign performance and product adoption for senior management.
Voice of Market & Customer: Conduct primary and secondary research to deeply understand the pain points of our buyers and end-users, using these insights to influence the product roadmap and prioritize feature development.
Competitive Intelligence: Oversee competitor analysis to understand the strengths and weaknesses of our competitors and identify gaps in their strategies that we can capitalize on.
Co-Marketing & Growth: Partner with Growth and Brand Marketing Teams to develop campaign narratives, establish partnerships, and execute co-marketing campaigns that drive pipeline and increase brand awareness.

What you will bring to SmithRx:

10+ years of experience in product marketing, with at least 4+ years in a leadership/management role building and scaling PMM teams for B2B or B2B2C technology companies.
Bachelor's degree in marketing, business development, or similar (MBA preferred).
Category Creation Experience: Proven experience at a disruptive company that fundamentally changed the face of a category.
AI Product Experience: Experience bringing AI-powered products or features to market, with a proven ability to craft narratives that build trust, demystify complex technology, and address skepticism in highly regulated industries.
AI Tool Proficiency: Experience leveraging AI tools to scale marketing operations, content generation, and team efficiency.
Proven Impact: Experience crafting audience-specific messaging and a proven track record of successfully bringing complex new products to market and driving measurable revenue impact.
Leadership & Influence: Exceptional cross-functional influence with the ability to build deep, trusting relationships with Product Management, Sales leadership, and Executive teams.
Agility: Maturity and operational agility to succeed in a fast-moving, fluid environment and lead a team through rapid growth.
Analytical Skills: Strong data analysis and reporting capabilities with the ability to track campaign performance, spend, and GTM effectiveness.
Experience in the Pharmacy Benefit Management (PBM), health insurance, or digital health space is highly preferred.
San Francisco Bay Area, Salt Lake City or Dallas based candidates preferred.

What SmithRx Offers You:

Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance
Flexible Spending Benefits
401(k) Retirement Savings Program
Short-term and long-term disability
Discretionary Paid Time Off
Paid Company Holidays
Wellness Benefits
Commuter Benefits
Paid Parental Leave benefits
Employee Assistance Program (EAP)
Well-stocked kitchen in office locations
Professional development and training opportunities
Zone A includes the following locations:

San Francisco Bay Area - California
Metro New York City - Connecticut, New Jersey, New York and Pennsylvania

Zone A Pay Range

$188,700 - $222,000 USD

Zone B includes the following locations:

California - outside of San Francisco Bay Area
Metro Denver / Boulder - Colorado
Metro District of Columbia - District of Columbia, Maryland, Virginia and West Virginia
Metro Boston / Cambridge - Massachusetts and New Hampshire
Metro Austin - Texas
Metro Seattle - Washington

Zone B Pay Range

$173,000 - $203,500 USD

Zone C includes all other locations not listed above, including:

Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Rhode Island, South Carolina, South Dakota, Tennessee, Utah, Vermont, Wisconsin, Wyoming
Non metro Colorado, Connecticut, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, Washington, and West Virginia

Zone C Pay Range

$157,300 - $185,000 USD

Compensation & Benefits

Base Salary: The range listed above reflects our standard pay scale and actual pay will vary based on work location, job level, job-related knowledge, skills, and experience.
Total Rewards: In addition to base pay, this role may be eligible for bonuses, commissions, or equity. SmithRx offers a variety of benefits to help you live well, including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance and 401(k).