Digital Content and Social Media Manager

Digital Content & Social Media Manager

Salary Range: $50,000–$80,000 per year
Reports to: Executive Director

HHREC is seeking a Digital Content & Social Media Manager to support the growth and visibility of its storytelling programs, including the Speakers Bureaus and Memory Keeper Story Hour.

This is a hands-on position for a creative, digitally savvy marketer who can turn survivor and descendant stories into compelling content that builds awareness, engagement, program participation, and revenue.

Key Responsibilities

Website & Digital Marketing

Manage and improve the HHREC website as a marketing and conversion tool.
Create clear calls-to-action for speaker requests, reservations, and supporting HHREC’s work through donations.
Maintain accessible speaker profiles and help streamline the Request a Speaker process.
Improve completion rates for reservation and donation opportunities.
Monitor website performance and identify opportunities for improvement.

Social Media & Content

Create, produce, and schedule content for Instagram, TikTok, Facebook, YouTube, and X.
Repurpose interviews, events, and archival footage into engaging, captioned short-form video.
Coordinate content across platforms while maintaining a consistent HHREC voice and visual identity.
Track audience growth and engagement and adjust content based on results.

Email Marketing

Manage HHREC’s email communications through Constant Contact.
Develop campaigns, invitations, announcements, and program communications.
Use email performance data to improve engagement and participation.

Strategy & Program Development

Coordinate interviews and content capture for the Memory Keeper Story Hour and Speakers Bureaus.
Develop the Speakers Bureaus program and revenue model, including pricing and tiering, with an initial deliverable suitable for board review.
Develop and manage the inbound lead process, including form capture, automated booking, and follow-up.
Establish tracking for speakers requested, sessions, participation, engagement, and revenue.
Help develop sustainable digital marketing systems and processes.

Qualifications

Experience managing websites, social media, and email marketing.
Strong short-form video and cross-platform content skills.
Familiarity with CRM, lead-management, booking, and marketing-automation tools.
Strong storytelling, writing, and brand sensibility.
Sensitivity and good judgment when working with survivor, descendant, and historical content.
Self-directed and comfortable developing plans and processes from the ground up.
Proficiency with AI tools and emerging digital technologies.
Strong organizational and project-management skills.