VP Mid-Market Sales

What Are We Looking For?

We are seeking a builder and high-impact VP, Mid-Market Sales to launch and lead Hyro's Mid-Market Sales organization, focused on mid-market health systems, independent physician groups, healthcare retail, mid-market health plans, diagnostic centers, and urgent care organizations. This role reports to Hyro's Chief Revenue Officer (CRO). You will build the go-to-market playbook for this newer, high-potential segment, guide your team through competitive, multi-stakeholder deals, and partner closely with executive leadership to scale Hyro's position in the market.

You are a leader who combines strategic vision with a builder's mindset and hands-on execution. You understand how mid-sized health systems and healthcare organizations make decisions, and you know how to develop and enforce a predictable, accountable sales operating rhythm for a growing team.

Responsibilities
Lead, mentor, and develop a team of Account Executives to exceed revenue targets across mid-market health systems and healthcare organizations.
Define and execute the go-to-market strategy for Hyro's mid-market segment, including mid-market health systems, independent physician groups, healthcare retail, mid-market health plans, diagnostic centers, and urgent care organizations.
Build and enforce a high-accountability operating rhythm across forecasting, pipeline management, qualification, deal strategy, and coaching, using MEDDIC, MEDDPICC, or a similar qualification framework, for average deal sizes of $200,000 to $250,000 ARR and sales cycles of roughly 7 to 8 months.
Support your Account Executives in complex sales cycles, including multi-department and executive-level engagements across clinical, operational, and financial stakeholders.
Partner cross-functionally with Marketing, Product, Solutions, and Engagement Managers to align messaging, enablement, value frameworks, and competitive positioning for the mid-market segment.
Provide reliable forecasting and performance insights to the CRO and executive leadership.
Recruit, onboard, and retain top mid-market sales talent as the segment scales.
Monitor healthcare market shifts, emerging competitors in conversational and agentic AI, ecosystem partnerships, and regulatory changes to guide strategic direction.
Operate as a culture carrier, modeling clarity, ownership, accountability, and urgency.

Requirements
8+ years of sales experience, including 3+ years in a sales leadership role, ideally in healthcare mid-market or SMB SaaS.
Proven success selling SaaS solutions into healthcare organizations.
Experience building a sales function or segment from an early stage, including process, tooling, and team structure.
Demonstrated ability to build and run scalable sales operating rhythms (forecasting, MEDDIC/MEDDPICC or similar qualification, pipeline rigor, deal coaching).
Strong organizational and communication skills, with the ability to create clarity and alignment in a fast-growing team.
Demonstrated success scaling teams and building a high-performance, high-accountability sales culture.
Proficiency in Salesforce or a similar CRM platform.
Bachelor's degree or equivalent experience.