VP, Brand

Position Summary
Prose is looking for a VP, Brand to drive brand strategy, brand voice, and brand awareness — with the customer at the heart of it all. Reporting to the Chief Brand Innovation Officer, you’ll partner on Prose’s overall brand vision and own the strategy and execution that bring it to life across earned media, community, creator advocacy, campaigns, and social impact — making personalization a cultural narrative.

This is a role for a strategic leader who builds through their team. You’ll set positioning and narrative for how the brand expresses itself, manage a team of four plus external agencies, own your budget, and measure brand health so the work is accountable to real outcomes — not just activity. You’ll also be the senior, steady voice in the moments that matter most.

What makes this role distinctly Prose: brand here isn’t a layer on top of the product — it’s an extension of a genuinely personalized, made-to-order product and a real commitment to doing business well. As a B Corp, Public Benefit Corporation, and Climate Neutral company, Prose’s social impact work is substantive, not decorative. And because Prose is built on an AI beauty-tech platform, how the brand shows up in AI-driven discovery is a frontier this role gets to shape.

Key Responsibilities
Brand strategy & narrative — Partner with the Chief Brand Innovation Officer on Prose’s overall brand strategy, and own the strategy across earned media, community, advocacy, campaigns, and social impact — turning positioning into a clear, consistent narrative at every touchpoint, with the customer at the center.

Holistic brand awareness — Build full-funnel brand awareness across earned, owned, social, partnerships, and community — increasing how many of the right people know, understand, and choose Prose, not just how much coverage we generate.

Customer centricity — Use voice-of-customer insight, emerging customer trends, and data to shape messaging and brand decisions, partnering closely with Growth and Product so the brand connects to the end-to-end customer journey.

Campaigns, creative & cultural moments — Partner with NPD + Creative to concept and execute 360° campaigns, brand moments, cultural partnerships, and experiential activations; own marketing briefs and cross-functional kickoffs with Creative, Growth, and Product; and guide asset development across platforms and formats.

Marketing & content activation — Lead marketing and campaign activation and always-on content development, sustaining and evolving product storytelling through seasonal repositioning as the market shifts.

Brand advocacy & influencer — Build brand advocacy and the influencer/creator program with both an organic and performance lens, building authentic relationships that expand Prose’s reach with new audiences and driving EMV./

PR & earned media — Lead proactive PR to build industry and consumer visibility and credibility, overseeing the PR and SEO/blog agency to grow quality coverage, share of voice, and LLM-optimized earned presence that reinforces Prose’s positioning.

Communications & crisis — Own communications, corporate/internal comms and crisis readiness, protecting brand reputation with fast, clear, well-judged response when issues arise.

Community & social — Lead and expand community, blog, and social management, ensuring Prose shows up consistently across owned social channels (Meta, TikTok, YouTube, etc.).

Social impact (B Corp) — Own Prose’s social impact agenda, advancing the company’s commitments as a certified B Corporation and connecting purpose to brand storytelling.

AI discoverability — Ensure Prose is accurately and favorably represented where customers increasingly discover beauty — AI assistants and answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews). Partner with Growth, SEO, and content on generative engine optimization (GEO/AEO) and LLM optimization, and treat AI surfaces as a brand channel to monitor and shape.

Budget & measurement — Own the brand budget across team, agency, and programs, and measure brand health and ROI (awareness, consideration, share of voice, sentiment, marketing mix modeling/MMM) to show impact and reallocate toward what works.

Team leadership — Manage, mentor, and develop a multidisciplinary team across comms, brand advocacy, social, and social impact — including hiring the open Sr. Manager, Brand Advocacy.

Key Qualifications
10+ years in brand, communications, or marketing, including senior leadership of brand strategy at a consumer brand.

Proven track record building holistic brand awareness across earned, social, community, and partnerships — with measurable results.

Experience leading integrated 360° campaigns, creative, and content development across channels.

Customer-obsessed; fluent in using insight, emerging trends, and data to shape brand messaging and decisions.

Experience owning a brand budget and measuring brand health and ROI (awareness, consideration, share of voice, sentiment, MMM).

Experience leading PR, communications, corporate/internal communications, and crisis through in-house teams and external agencies.

Experience leading influencer/creator advocacy and community/social programs.

Familiarity with brand, creator, and measurement tools — e.g., CreatorIQ, Nectar Social, Dash Hudson, ShopMy, and brand-health trackers like Qualtrics.

Proven people leadership — you’ve built, managed, and developed multidisciplinary teams.

Strong executive presence and stakeholder management; a clear, calm communicator who earns trust internally and externally.

Familiarity with building brand discoverability in AI assistants and answer engines (GEO/AEO) is a strong plus.

Experience with social impact, purpose, or sustainability communications is a strong plus (B Corp or mission-driven brand experience especially welcome).

Beauty, wellness, or premium DTC experience is a plus

Knowledge and passion for prestige skincare and haircare categories.

Active, daily use of AI tools in your current workflow — for analysis, reporting, research, or creative thinking. We’re looking for someone who already treats AI as a work tool, not someone willing to learn it someday.