Direct Response Creative Strategist

WHAT YOU'RE GETTING INTO

• Own creative strategy for the brand — angle ideation, market research, brief development, script writing, and ad account analysis

• Produce 15 briefs per week across multiple product lines and funnels

• Lead daily research using GetHooked, AdSpy, and the Meta Ads Library to find fresh angles before they saturate

• Review and quality-check briefs from junior strategists — you're the senior creative voice on the team

• Collaborate with editors through Asana and Frame.io to make sure production runs tight and fast

• Bridge the gap between media buying and creative by reviewing live performance data and feeding learnings back into new concepts

• Over time, build out your own creative pod with direct reports — essentially running your own business inside the business

WHAT'S IN IT FOR YOU

• Learn from the best: You'll be working directly with operators who have scaled multiple brands to 8-9 figures. Your work gets copy chiefed by people who actually know what converts. This level of mentorship doesn't exist at most brands or agencies.

• Real financial upside: Base compensation of $5,000-$10,000+/month depending on experience, plus 3%-5% of spend on every creative you produce. Top performers earn $50k-$200k+ per month.

• Growth path: Build your own pod, manage your own team, and grow into a leadership position with equity and profit-share conversations on the table.

• Creative ownership: Full authority over angles, concepts, and briefs. No committees, no bureaucracy.

• AI-first environment: Dedicated AI operations manager building tools and automations that plug directly into your workflow.

Requirements
WHO YOU ARE

• 4+ years in direct response creative strategy, with hands-on experience in health, wellness, or supplements specifically

• You've produced at least one ad that crossed $100k in spend in a single month

• Fluent in Meta Ads Manager across every metric that matters: CPA, nCPA, hook rate, CTR, AOV, RPV, cohort data

• You know how to use GetHooked, AdSpy, and the Meta Ads Library as real research tools — not things you've just logged into

• Your background is in video and direct response. You understand what makes a VSL or native ad convert at scale. This is not a UGC role.

• Experience managing and developing junior strategists — giving feedback, assigning work, and raising the bar on output quality

• You thrive in lean, fast environments where the standard is performance, not process

WHAT SUCCESS LOOKS LIKE

• 30 days: You know the brand, the products, the winning angles, and the audience inside out. You're producing briefs daily and contributing to performance reviews.

• 60 days: Your creatives are live, winners are getting iterated fast, and the junior strategists around you have a clearer sense of direction because of your leadership.

• 90 days: Output is consistent, creative performance is measurable and trending up, and you're beginning to build your own pod.