Sales and Marketing Coordinator

Position Overview

We are seeking a highly organized and detail-oriented Sales Support Coordinator to support our Sales Team. This role will help manage sales materials, CRM and lead databases, campaign lists and reporting, proposal development, and cross-functional marketing coordination. The ideal candidate is proactive, comfortable managing multiple priorities, and highly attentive to data accuracy, organization, and deadlines.

Key Responsibilities
Sales Materials & Partner Support

Support maintenance on Partner Books, sold inventory, floor maps, and other sales collateral.
Maintain updates to related special projects and initiatives collateral including digital brochures, social assets and email campaign copy
Ensure Sales and Operations materials remain aligned with current inventory and offerings.
Maintain sold exhibit inventory presentations

CRM & Lead Management

Perform ongoing data cleanup, deduplication, validation, and account research.
Track mergers, acquisitions, rebrands, and organizational changes to maintain accurate account information.
Source new prospect contacts and maintain account segmentation, tagging, and lead-routing processes.

Proposals & Presentations

Support the creation of client proposals and partnership presentations using Canva and approved templates.
Research clients and customize proposals to reflect their brand and relevant partnership opportunities.
Incorporate current products, sponsorship opportunities, exhibit details, pricing, and deliverables.
Ensure proposals align with the latest Partner Book, inventory, and company branding.

Sales & Marketing Campaign Coordination

Maintain and segment targeted campaign lists for partners, prospects, engaged/unengaged contacts, and other key audiences, including suppression, bounce, unsubscribe, and inactive-contact lists.
Coordinate and maintain the Sales Marketing Calendar, including pre-show, show, post-show, newsletter, and Sales-related social campaigns.
Track and report campaign performance, including opens, clicks, replies, bounces, unsubscribes, audience demographics, and engagement trends to support Sales and Marketing initiatives.
Identify new Points of Contact through campaign engagement and responses, and maintain accurate CRM records.
Coordinate campaign content, scheduling, copy approvals, and supporting materials across Sales and Marketing.
Support competitive-event planning by coordinating Sales attendance, event calendars, side events, on-site schedules, and related outreach.
Prepare campaign recaps, presentations, audience insights, and other materials for internal and external meetings.
Conduct quality checks of Sales-related website content, including Partner logos, special incentives, and other promotional information.

Administrative Support

Provide ongoing operational, research, reporting, and administrative support to the Sales team.
Collaborate across Sales, Marketing, Programming and Operations to ensure materials, data, and processes remain accurate and aligned.
Ad-Hoc support for Administrative Projects

Qualifications

Strong organizational, project-management, and attention-to-detail skills.
Familiarity with CRM, marketing platforms and research tools; Microsoft Dynamics, Brevo, Bison, AimFox, LinkedIn Sales Navigator, Apollo experience is a plus.
Proficiency in PowerPoint, Excel and Microsoft Office
Early Grad/Early Career-1-2 Years Experience
A-Can-Do Attitude-ability to work under pressure during the peak event season
Ability to travel-10%-15%

Nice to have:

Experience in Sales Operations, Marketing Operations, Business Development, CRM management, or a related area.
Proficiency in Canva