Marketing & Communications Manager

The Marketing & Communications Manager is responsible for planning, coordinating, and executing Or HaLev’s marketing and communications strategy across all channels. This role ensures that every retreat, course, community program, fundraising initiative, and organizational milestone is communicated with clarity, consistency, and excellence.

Working closely with the Executive Director, faculty, program staff, development team, and Digital Systems & CRM Manager, this person translates Or HaLev’s mission, teachings, and impact into compelling communications that inspire participation, deepen engagement, strengthen community, and support fundraising.

 

Qualifications:

1. Marketing Strategy & Campaign Planning
Develop the annual and quarterly marketing calendar aligned with organizational priorities.
Create integrated marketing plans for retreats, online courses, events, fundraising campaigns, and community initiatives.
Coordinate campaign timelines, deliverables, and launch schedules across departments.
Ensure all marketing activities support organizational goals and participant growth.

2. Communications & Content Coordination
Coordinate the creation of marketing content across all channels.
Gather stories, testimonials, faculty insights, program updates, and impact stories.
Work with staff and freelancers to produce newsletters, videos, social media content, and promotional materials.
Maintain a consistent brand voice and messaging across all communications.

3. Digital Communications
Manage day-to-day communications across:
Email newsletters
Facebook
Instagram
YouTube
WhatsApp Communities
Website content (in partnership with the Digital Systems & CRM Manager)
Ensure communications are timely, engaging, and aligned with campaign objectives.

4. Program & Retreat Marketing
Lead the marketing and communications for:
Retreats
Online courses
Community events
Special initiatives
Responsibilities include:
Marketing plans
Promotional copy
Email campaigns
Social media campaigns

5. Donor & Community Communications
Partner with the Development Director to:
Develop donor communications
Share stories of impact
Support fundraising campaigns
Highlight participant outcomes
Strengthen alumni engagement
Build ongoing relationships with the Or HaLev community

6. Brand Management
Maintain a clear, authentic, and consistent brand identity across all platforms.
Ensure all communications reflect Or HaLev’s values of mindfulness, compassion, Jewish wisdom, and transformative practice.

7. Project Management
Coordinate internal teams and external vendors, including:
Designers
Photographers
Videographers
Manage timelines, budgets, approvals, and quality control.

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