Social Media & Outreach Manager

We’re seeking a Social Media & Campaign Outreach Manager to lead the online presence and execution of our campaigns. This is not a traditional social media role — it sits at the intersection of content, strategy, and impact.

The ideal candidate is a native English speaker with exceptional writing skills and a strong strategic mindset. You should be able to craft compelling narratives across formats (social media, press articles, blogs, and long-form content), while also thinking beyond engagement metrics to drive tangible, quantifiable outcomes.

This role requires someone who can operate as a campaign manager, owning not just content and distribution, but also outreach, partnerships, and overall campaign performance.

Responsibilities:
– Develop and execute end-to-end campaign strategies aimed at driving measurable impact (not just reach or engagement).
– Manage and grow social media presence across platforms (X/Twitter, Instagram, TikTok, YouTube, etc.).
– Write, edit, and oversee high-quality content including social posts, press articles, blog posts, and narrative-driven materials.

– Lead outreach efforts:
*Design and execute email campaigns
*Manage community engagement and interactions
*Coordinate PR efforts and media opportunities
*Identify and engage key stakeholders, partners, and influencers to amplify impact

– Track and analyze performance metrics, focusing on impact-driven KPIs and campaign effectiveness.
– Continuously refine strategies based on data, insights, and evolving objectives.
– Stay ahead of social media trends, platform dynamics, and emerging opportunities.
– (Preferred) Leverage AI tools for content creation, outreach optimization, and performance analysis

Requirements

Native-level English speaker with outstanding writing and editing skills across formats (social, editorial, long-form).

Proven experience in social media management and/or campaign management for brands, organizations, or advocacy initiatives.

Experience with outreach and stakeholder engagement (email campaigns, PR, partnerships, community building).

Strong analytical mindset with the ability to translate data into actionable insights.

Proficiency with social media scheduling, analytics, and campaign tools.

Deep understanding of platform best practices and audience dynamics.

Ability to manage multiple workstreams while maintaining high quality and consistency.

Familiarity with AI-powered tools is a plus, but curiosity and adaptability are essential.

 

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