Product Marketing Manager

The Opportunity
As Spade's first Product Marketing Manager, you'll own how our financial data and AI platform is positioned, launched, and sold. You'll shape the positioning and the narrative with our CEO and product team, build the enablement our AEs take into deals, and get in front of customers yourself.

You'll be our second marketing hire, which means you get to decide what product marketing looks like here. You'll build the function from scratch, work directly with product, sales, and the exec team, and have real influence. We move fast and you'll be hands on with all of it. And you'll do it with Stripe, Bilt, Mercury, PayPal and Citizens already on the customer list, so there's real proof behind everything you put out and real stories to tell.

What will you be doing?
Own positioning and messaging for the Spade platform and every product inside it, keeping it updated as the product line expands and changes
Run product launches end to end: the message, the proof, the assets, the channel plan, the internal rollout, and measurement
Build the sales enablement that our AEs will actually use: pitch decks, talk tracks, demo narratives, sales collateral, 1:1 and 1:many collateral and campaigns, objection handling, etc
Own competitive and market intelligence, kept current from live deals, including the build-in-house case that comes up in every large account
Own customer proof: case studies, reference stories, the proof library, and the research the story rests on
Sit between product and the market: buyer research, win/loss, and the segmentation and packaging calls that come out of both
What experience, skills, and qualifications are necessary?

Must Have:
6+ years in B2B marketing with product marketing as the core craft, at Seed to Series C companies. You take an objective, set the plan, and run it to completion with founders and enterprise sellers as your daily partners
You're hands on. You've built the decks, written the pages, run the campaigns, and done the segmentation yourself, and you can point to the work rather than the frameworks
Fintech or financial services experience. Payments, banking, card, or transaction data is ideal.
You have built AI systems (not just tools) that do real product marketing work: competitive monitoring, buyer and call research, message testing, or enablement production
You have built positioning and messaging from a blank page for a technical product, and can walk through the reasoning, not only the finished words
You have run launches for an enterprise, sales-led motion, including the enablement that got sellers to adopt the message, and can name what you measured
You're an exceptional writer with a high quality bar. You lead with what the customer wins and put the mechanism second
Based in NYC with ability to work out of our Flatiron office at least 2 days/week

Nice to Have:
You have run customer research first-hand: buyer interviews, mining recorded sales calls, win/loss, and turning what you heard into positioning that changed
You have sold into banks or large financial institutions, ideally with buying committees of five to ten-plus stakeholders, procurement and legal gates, multi-quarter cycles
Prior work on pricing and packaging, especially moving a company off a single product onto a multi-product structure with a strong expansion play
You have directed contractors and agencies across design, content, video, and web, and gotten good work out of them