Brand Marketing Manager/ Brand Leader

About the Role

We are seeking a Brand Leader to own and protect the brand across every customer touchpoint. This role is the central point of accountability for brand integrity, ensuring every asset, campaign, and public-facing moment reflects a consistent, compelling, and on-strategy brand identity.

The Brand Leader will report to the VP of Marketing and lead a team of graphic designers & content developers.

Key Areas of Responsibility

Brand Ownership & Consistency

· Develop, maintain, and evolve the brand guidelines, including visual identity, tone of voice, and usage standards.

· Serve as the authority on brand application across all departments, agencies, and partners.

· Audit brand presence across all channels — digital, print, retail, showrooms, and customer-facing materials — to ensure consistent execution.

· Establish review and approval processes for all content.

· Act as the go-to resource for teams across the organization seeking brand guidance.

· Build, organize, and maintain a centralized library of brand and creative assets for use across the organization and by partners/dealers.

Creative

· Key stakeholder in the creative production process from concept to final asset, ensuring quality and consistency across all deliverables.

· Manage relationships with photographers, videographers, and production vendors.

· Ensure all visual content aligns with brand standards and elevates the brand aesthetic.

Messaging Framework & Positioning

· Own and evolve the core messaging framework, value proposition, and market positioning.

· Ensure messaging is consistently applied across marketing, sales, and communications materials.

· Partner with leadership to refine positioning as the business and market evolve.

PR & Reputation Management

· Support and help shape the public relations strategy, including media relationships, press opportunities, and thought leadership.

· Monitor brand sentiment and reputation across public channels, addressing risks or opportunities.

Ratings & Reviews

· Own the strategy for monitoring and improving ratings and reviews across relevant platforms.

· Develop processes to encourage positive customer feedback and respond to negative reviews in a way that protects brand reputation.

· Report on trends and insights to inform broader brand and customer experience strategy.

Qualifications

· 5+ years of experience in brand management, marketing, and creative direction

· Strong understanding of brand strategy, messaging, and positioning.

· Experience with reputation management and PR

· Exceptional attention to detail and a sharp eye for visual and written consistency.

· Excellent communication and stakeholder management skills, with the ability to influence teams outside of direct reporting lines.

· A passion for design and brand-building.