Marketing

Senior Performance Marketing Manager Position Overview

A growing national service company is seeking an experienced Senior Performance Marketing Manager to lead the strategy, execution, optimization, and measurement of its paid acquisition programs.

This is a highly hands-on role responsible for Paid Search, Paid Social, Digital Video, Connected TV (CTV), and multi-touch attribution. Paid search will be a major focus of the position, while the Senior Performance Marketing Manager will also develop upper-funnel channels and ensure marketing investments are accurately measured for performance and incrementality.

The ideal candidate combines strategic thinking, advanced analytics, and hands-on campaign management. This individual should be equally comfortable working directly inside advertising platforms, analyzing complex performance data, managing significant media budgets, and presenting actionable recommendations to senior leadership.

Key Responsibilities Paid Search & Acquisition

• Develop, execute, manage, and optimize paid search campaigns across Google Ads, Microsoft Advertising, and other relevant platforms.
• Manage paid media budgets exceeding $100,000 per month.
• Develop acquisition strategies across multiple service lines, geographic markets, audiences, and business objectives.
• Monitor and optimize key performance metrics, including CTR, conversion rate, CPL, CPA, lead quality, and ROAS.
• Conduct keyword research, competitive analysis, audience segmentation, and bidding optimization.
• Continuously test campaign structures, ad copy, creative concepts, landing pages, audiences, and bidding strategies.
• Identify opportunities to improve lead quality, conversion rates, acquisition costs, and overall return on advertising spend.

Paid Social, Video & CTV

• Plan, launch, and optimize paid social campaigns across Meta and additional platforms such as TikTok and Pinterest when appropriate.
• Manage digital video campaigns across YouTube and other relevant platforms.
• Plan, buy, and optimize Connected TV campaigns through a DSP.
• Manage CTV targeting, inventory, reach and frequency, creative rotation, pacing, and spend.
• Develop strategies for expanding upper-funnel acquisition while maintaining measurable business outcomes.
• Evaluate emerging advertising platforms and channels for potential growth opportunities.

Attribution & Analytics

• Own and maintain multi-touch attribution and conversion tracking across marketing channels.
• Ensure accurate tracking of online, offline, and phone-sale conversions.
• Design and analyze incrementality testing, including geo holdouts, lift studies, and related methodologies.
• Utilize tools such as GA4, Google Tag Manager, Looker Studio, Hyros, and other analytics platforms.
• Evaluate performance across channels and determine the incremental impact of marketing investments.
• Identify meaningful performance trends while distinguishing them from normal fluctuations in data.

Reporting & Strategy

• Build weekly and monthly paid-media reports.
• Analyze campaign and channel performance and translate complex data into clear business recommendations.
• Present performance results, insights, opportunities, and recommendations to senior leadership.
• Develop forecasting, budget allocation, and performance models.
• Recommend changes to channel strategy based on performance, attribution, and incrementality data.
• Monitor competitive activity and evolving digital advertising trends.

Cross-Functional Collaboration

• Partner with SEO, creative, web development, sales, and leadership teams on integrated marketing initiatives.
• Provide recommendations for landing pages, creative assets, messaging, and conversion optimization.
• Manage relationships with media platforms, agency partners, and measurement vendors.
• Stay current on developments in paid search, AI-driven advertising, automation, social media, streaming video, and performance-marketing technology.

Qualifications

• 5+ years of hands-on PPC, Paid Search, and performance marketing experience required.
• Proven experience successfully managing $100,000+ in monthly paid media spend.
• Deep hands-on experience with Google Ads and Microsoft Advertising.
• Strong working knowledge of Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and Meta Ads Manager.
• Hands-on experience managing paid social campaigns, including Meta.
• Experience managing YouTube or other digital video campaigns.
• Hands-on experience planning, buying, and optimizing Connected TV campaigns through a DSP.
• Strong understanding of attribution models, incrementality measurement, bidding strategies, audience targeting, conversion optimization, and campaign automation.
• Experience implementing or managing a multi-touch attribution platform such as Hyros, Northbeam, Triple Whale, or a comparable platform.
• Strong analytical and quantitative skills.
• Advanced Microsoft Excel or Google Sheets skills for modeling, reporting, and analysis.
• Excellent written and verbal communication skills.
• Strong project-management and organizational abilities.
• Ability to manage multiple campaigns, channels, budgets, and initiatives simultaneously in a fast-paced environment.