Senior Vice President, Client Lead

Responsibilities

Knowledge

Deep Pharma media experience across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer, etc.)

Perspective beyond Pharma to bring best practices for media across audiences and channels (e.g. CPG, retail)

Understands the total marketing process and the strategic role of media

Provides insights on industry trends and client’s business

Contributes to thought leadership in the form of POV’s, articles, interviews, etc. in the trades or at conferences

Proactively self-educates on PHM, Publicis Groupe, and client business functions, capabilities, tools, and processes

Managing and Leading Others

Builds trust, models inclusion, and shows respect for all employees

Practices active listening to resolve issues and identify opportunities

Exerts lateral influence to manage cross-functional employees

Provides clear communication on business initiatives and client requests

Ensures teams are properly trained on tools and processes

Drives adherence to PHM processes and best practices

Participates in formal development process, including performance management, goal-setting, mid- and yearly reviews, and coaching

Nurtures and develops mid-level talent on assigned accounts

Participates in PHM’s recruitment and interviewing efforts

Refers new talent to PHM

Contributes to PHM’s culture

Strategy & Account Management

Drives the planning process

Owns overall media strategy, approach, and plan on each account

Owns strategic questions and concerns related to the client’s media efforts

Collaborates with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs

Represents the interests of cross-functional teams in client and agency partner meetings where those teams are absent

Pushes for continuous improvement of self, team, and client deliverables

Encourages innovative, out of the box thinking

Provides a point of escalation

Monitors team pacing to ensure profitability

Organic Growth and New Business

Assists EVP in setting organic growth goals

Drives adherence to organic growth roadmaps and business plans

Refers new clients to PHM

Volunteers for pitch teams, task forces, side hustles, etc.

Encourages team to incorporate new agency initiatives into recommendations

Identifies opportunities to upsell and cross-sell to existing clients

Scopes client work with Business Management partner

Client Service

Responsible for relationships with clients and agency partners

Conveys passion for clients and their businesses

Works with clients to shape their marketing priorities

Takes initiative in developing new client relationships

Models outstanding client service for team

Drives professional, impactful standards within team for all written and verbal contact with clients; ‘gold-standard’ writer and presenter

Serves as point of escalation for client concerns

Qualifications

15+ years media experience

6+ years management experience

Deep cross-channel media knowledge and experience

Pharmaceutical industry preferred

BA/BS; advanced degree a plus