Sr Product Manager - LTV and Retention

The opportunity
Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with our growth goals and business unit objectives.

Own key product metrics such retention rate, session frequency, and LTV.

Drive product development across the full lifecycle—from discovery and validation to launch and iteration—with a focus on utility, repeat usage, and behavioral reinforcement

Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design

Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions

Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (e.g., push, in-app, email) based on behavioral insights

Design and refine client segmentation frameworks to personalize the experience and optimize journeys

Collaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives

What you bring
5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech)

Strong analytical skills with a proven ability to use data to drive decision-making

Experience in growth product management with a solid understanding of experimentation, funnel optimization, and behavioral psychology

A track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features

Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers

Deep empathy for users combined with a strong business sense

Strong communication and stakeholder management skills; you can influence at multiple levels of the organization

Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers

Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with a deep belief in our mission