Sr Director, Communications & Marketing

The role requires a strategic thinker with a deep and nuanced understanding of the challenges of building a respected brand and audience development strategy within today’s complex and evolving performing arts and higher education landscape. The ideal candidate will have a proven track record of managing multifaceted communications and marketing programs and building effective partnerships with key stakeholders.

Specific Duties & Responsibilities

Strategic Leadership

Oversee the development and implementation of broad-reaching, omnichannel, and data-driven, marketing, communication, and brand strategies that focus on growing, generating brand awareness, and attracting audiences to advance divisional goals.
Ensure that the divisional team utilizes the latest digital communications strategies to increase outreach, brand recognition, and develop an integrated social media and digital strategy
Proactively identify strategic communication opportunities with internal and external partners.
Develop benchmark criteria to track and evaluate the effectiveness of communications strategies on a regular basis.
Responsible for visibility, branding, and promotion of the school/division through a variety of approaches, e.g., online and print media, radio/television, etc.
Devise a long-term communication and/or marketing strategy and set operational goals.
Develop and manage enterprise-wide marketing and promotional programs that support objectives for all lines of business.
Oversee external public and media relations strategies that optimize the positioning of the division.
Manage cross-department communications and work with members of the divisional leadership team to resolve communications issues as they arise.
Monitor and approve all external communications and provide support, guidance, and mentorship to team staff.
Receive and review reports on the progress of communications campaigns.
Manage the flow of both internal and external communications across multiple channels.
Ensure that all communications comply with JHU visual and editorial brand standards and other policies.
Oversee earned media strategies and directs paid advertising efforts.
Develop a reporting strategy to monitor performance against goals and optimize performance.
Support analytics capabilities across the organization to address traditional business intelligence needs.
Identify key audience types/ targets and develop effective evaluations/metrics for individual programs and campaigns.

Cross-Divisional Communications

Collaborate with internal peers on matters with anticipated impact beyond the division.
Partner regularly with Central Communications contacts to address JHU-wide strategy and work to address matters that involve cross-divisional strategy and effort.
Participate on cross-divisional committees and project teams as requested.

Team Leadership

Manage and mentor members of the divisional communications and marketing team, including annual performance management, learning and team development.
Ensure that the appropriate budget and resources are approved and in place to meet the needs of the division.

In addition to the duties described above

Collaborate with admissions and program leadership to design and implement targeted marketing strategies that support enrollment goals for the degree-granting Conservatory, as well as the Peabody Preparatory community music and dance school, and non-degree/non-credit educational offerings.
Develop and execute a comprehensive content strategy that translates artistic and academic programs, complex research, and faculty, student, and alumni creative endeavors, student outcomes, and institutional achievements into clear, engaging narratives for external audiences.
Provide content, marketing and promotional support for a variety of public engagement opportunities, including performances and concerts, academic symposia, and donor and alumni engagement events and initiatives.

Minimum Qualifications
Bachelor’s Degree in Communication, Marketing or related field.
Twelve years related experience.
Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/ graduation equivalent, to the extent permitted by the JHU equivalency formula.

Preferred Qualifications
Master’s Degree in a related field.
Media relations background.
Previous experience in the performing arts and higher education landscape

Technical Qualifications or Specialized Certifications

Mastery of the analytical tools used to determine the effectiveness of issues and reputation management programs and an ability to communicate the ROI of such work to leadership.
Proven track record of managing multifaceted communications and marketing programs, leading high performing teams, and a demonstrated ability to build effective partnerships with key stakeholders.

Technical Skills & Expected Level of Proficiency

Branding - Authority
Budgeting - Advanced
Communications Planning - Authority
Editing - Advanced
Internal Communications - Advanced
Media Relations - Advanced
Public Speaking - Advanced
Stakeholder Engagement - Advanced
Vendor Relationship Management - Advanced
Workflow Management - Advanced
Writing - Advanced

The core technical skills listed are most essential; additional technical skills may be required based on specific division or department needs.

Classified Title: Sr. Director, Comms & Mktg-Divisional
Job Posting Title (Working Title): Sr Director, Communications & Marketing (Peabody)
Role/Level/Range: ATP/04/PH
Starting Salary Range: $119,515 - $209,100 Annually ($165,000 targeted; Commensurate w/exp.)
Employee group: Full Time
Schedule: 37.5 hours per week/exempt
FLSA Status: Exempt
Location: Hybrid/Peabody Institute
Department name: Communications and Web Services
Personnel area: Peabody