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Director, Publicis Sports

Company
USD $129,485.00 - USD $207,324.00/Annually
Location
New York, NY
Work type
Full Time
Posted
2026-09-15

Job description

Overview
Overview:
Publicis Media Sports & Entertainment, the sports and entertainment marketing division within Publicis Media, is searching for a Director. This position requires a highly motivated and entrepreneurial-minded person to lead the day-to-day consulting and management of client relationships and management around sports and entertainment property and media partnerships. The role includes both account management, as well as prospecting new business and new lines of business opportunities.

Responsibilities
Role Objectives:

Lead day-to-day project management around execution of client sports marketing partnerships across property and media channels
Analyze and understand client business strategies and objectives, and utilize that understanding to identify, develop and deliver high-value marketing recommendations and executions
Write and deliver sports and marketing strategies and oversee the translation of these strategies into final recommendations and implementation plans
Provide clients with end to end strategic thought leadership across the full sports marketing landscape
Participate in sports strategy work sessions and discussions
Build, maintain and grow client relationships and client business
Build, maintain and grow relationships with rights holders and media owners and internal agency counterparts
Command a comprehensive understanding of marketing communications which can be effectively translated into developing marketing goals, objectives, and strategies
Motivate and manage a team in the creation, development and execution of strategies, solutions, tactics and programs
Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner
Maintain superior knowledge of the dynamic marketplace/client needs in order to react quickly to identify unique opportunities for revenue growth
Demonstrate problem solving and intervention when necessary
Play active role in major agency new business pitches
Develop POV’s and whitepapers on sports industry developments

Qualifications
Minimum Qualifications:

Minimum 10+ years Sports Marketing experience with a focus on sponsorship strategy, activation, and property/media management
Proven track record in sponsorship fulfillment and activation across fully integrated campaigns
Strong experience in media buying and/or planning with a sports emphasis
Deep understanding of client business strategies and the ability to translate them into innovative activation plans
Existing relationships with sports properties, rights holders, and media platforms
Core competencies include sports property relationships and strategic consulting
Experience working in a fast-paced agency environment with multiple stakeholders and concurrent projects
Highly proficient in PowerPoint (for presentation development) and Excel
Strong written and verbal communication skills
Demonstrated strategic thinking and problem-solving capabilities
Comfortable working with analytics and measurement tools to assess campaign effectiveness
A self-starter who thrives in a collaborative, team-oriented culture

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