Senior Manager, Integrated Marketing

The Senior Manager, Integrated Marketing will work independently to produce and execute integrated marketing programs on behalf of HCM clients. This role will align with at least three (3) industry categories and/or key clients. This role may be consulted to help shape program ideas and feasibility in the pre-sale phase and, in the post-sale phase, serves as the client-facing lead to produce the sold campaign.

The Senior Manager, Integrated Marketing will interface with internal teams, including (but not limited to) Sr. Leadership, Business Development/Sales Directors, Planning, Pre-Sale Marketing, Branded Editorial, Design, Campus & Influencer, Community, Social, Editorial, Legal, as well as external vendors, client agencies, advertisers, and media partners to ensure program elements are executed per requirements, scope of project, timelines, and budget.

Key Responsibilities
Foster, educate, and promote best-in-class service expertise for HCM clients post-sale
Manage key programs end-to-end, from campaign brief development through execution and reporting, ensuring they meet brand objectives and deliver best-in-class client service.
Responsible for creating and maintaining all program documentation during post-sale (including client status agendas, sold scope-of-work, and additional campaign trackers)
Coordinate with third party vendors to source & design branded merchandise for experiential and influencer gifting opportunities
Collaborate with Digital teams to monitor creative implementation, tag delivery, QA-ing of media, execution and delivery, and ensuring KPIs are achieved and optimized for media & social distribution
Work closely with internal creative teams to execute custom deliverables including articles, social media posts, influencer content creation, and sampling opportunities.
Use project management software (Asana) to manage sold campaigns & deliverables - ensuring all assets stay on schedule
Demonstrate resourcefulness in problem solving. Leverage existing relationships, build new ones quickly, and find creative solutions to deliver results, within tight timelines or budget constraints.
Lead and moderate end of campaign debrief process, driving discussion, sharing learnings and best practices across internal teams
Responsible for the management of the entire post-sale production budgets and ensuring all program expenses are tracked and fit within program margin.

Skills, Knowledge and Expertise
BA or equivalent
5-7 years Advertising or Publisher company experience required
Strong track record in client service and event production
Experience within various marketing verticals such as experiential, branded content (video, articles, social, influencer) and digital media execution experience essential
Strong attention to detail
Ability to lead junior team members (either directly or indirectly)
Highly organized and the ability to multitask
Proficiency in Asana (or similar project management platforms) for workflow management, timeline tracking, and cross functional collaboration