Associate Director, Creative Strategy

Overview

The Associate Director, Creative Strategy, leads the development of insight-led, creator-first storytelling that connects culture, creators, and data to measurable business outcomes for a dedicated Pharma client, alongside a portfolio of other Fortune 500 brands. This role blends creativity and scientific precision, translating complex brand, category, and audience insights into compelling narratives that inspire trust, education, and engagement across consumer and healthcare audiences.

As a creative architect and strategic integrator, this leader bridges data, culture, and compliance, crafting stories that meet both regulatory standards and cultural relevance. They guide the creative direction for high-visibility campaigns, mentor a team of creator strategists, and ensure all work delivers meaningful impact rooted in empathy, authenticity, and behavioral insight.

Responsibilities

Lead creative strategy for dedicated Publicis Groupe clients, transforming insights into compliant, culturally relevant storytelling platforms.

Translate audience, category, and platform data into actionable creative ideas that drive measurable brand and business outcomes.

Partner with Strategy, Analytics, and Medical/Regulatory teams to ensure concepts are rooted in proof points and aligned with brand and compliance standards.

Oversee influencer brief development, ensuring creative excellence, accuracy, and authenticity across all content.

Collaborate with Client Solutions, Creator Partnerships, Campaign, and Design teams to bring ideas to life seamlessly and visually.

Mentor and manage a pod of creative strategists, fostering growth, consistency, and strategic rigor across all work.

Partner with Creative Operations to balance workloads, allocate resources, and maintain team efficiency.

Build scalable creative frameworks and best practices that strengthen storytelling, compliance, and cultural impact.

Represent Creative Strategy in client and inter-agency presentations, articulating ideas clearly and persuasively.

Stay ahead of emerging trends in creator marketing, consumer health, and digital storytelling to inform innovation.

Qualifications

6+ years in creative strategy, brand storytelling, or influencer/creator marketing.

Previous experience working with health/pharma clients.
Strong background in developing integrated, data-informed, creator-led creative concepts.

Proven ability to lead proposals and inspire cross-disciplinary teams.

Excellent presentation and storytelling skills, both visual and verbal.

Deep understanding of social platforms, creator culture, and audience behavior.

Experience mentoring and developing talent within a collaborative environment.