Supervisor, Paid Social

Overview
Position Summary

The Paid Social Media Supervisor is a subject matter expert and serves as key resource for the Paid Social team, clients and partner agencies, vendor partners, and internal cross-functional counterparts. The Supervisor works to develop paid social strategy for assigned accounts/brands and can clearly articulate the role that paid social plays in a holistic media program.

Responsibilities
Knowledge

Understands the relationship between paid, owned, and earned social media tactics
Has solid knowledge of category and channel
Deep understanding of social media platforms such as Meta, Twitter, LinkedIn, Snap, TikTok, Reddit, and Pinterest
Well versed in vendor landscape, contributes to agency POVs
Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint
Understanding of Meta Advanced Measurement Solutions
Understands Meta Pixel and other technical paid social platform solutions
Understands how the agency works and how jobs flow through the agency
Understands scope of work and flags scope creep on assigned account(s)
Oversees daily operations and develops careers of Managers and Associates on assigned team(s)
Plans social media as part of a holistic media approach & influences clients’ social media goals
Leads budget projections with support from Manager role
Compiles data across several social media platforms and maintains high level of standard in creating and delivering weekly/monthly reports, including key metrics and analysis for insights, optimizations, and future strategy development

Qualifications
Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)
5 years biddable social media campaign management experience
Exhibits integrity and trust
Adherence to agency procedures and processes
Experience in managing a team
Meta Blueprint Certification desired
Healthcare industry knowledge a plus