Creative & Content Manager

The Role

This is a creative execution role for someone who can do it all — shoot it, write it, edit it, and post it. You'll own Everist's content output across organic social and paid channels, while also taking on broader creative projects including copywriting, campaign assets, and brand storytelling.

You're as comfortable behind a camera as you are writing a caption or briefing a designer. You understand what makes content perform in beauty and wellness, and you have the creative range to work across formats, platforms, and audiences. You're based in Toronto and excited to be in-person with the team regularly.

What You'll Own

Content Creation

Concept, create, and produce original content for Instagram, TikTok, and other owned channels — including photo, video, Reels, and short-form video.

Shoot and edit content independently (on iPhone or camera), as well as direct creators, photographers, videographers or video editors as needed.

Develop a strong, consistent visual and tonal identity across all content that reflects Everist's "Beauty, Undiluted" positioning.

Build and manage a content calendar that balances brand storytelling, product moments, cultural hooks, and community content.

Paid Ad Creative

Oversee and manage creative for paid social campaigns across Meta and TikTok, working closely with the growth team to develop and iterate on high-performing ad concepts.

Develop briefs for paid creative and produce assets that are optimized for performance without sacrificing brand integrity.

Analyze creative performance data to identify what's working and bring fresh concepts to the testing roadmap regularly.

Social Media Management

Own day-to-day social media management across Instagram and TikTok — posting, scheduling, community engagement, and trend monitoring.

Stay deeply plugged into platform trends, algorithm changes, and creator culture to keep Everist's content fresh and relevant.

Identify and engage with user-generated content and community moments that can be amplified across owned channels.

Maintain a pulse on the beauty and wellness industry — following brands, founders, editors, and creators to bring culturally relevant ideas and inspiration to the team.

Copywriting & Brand Voice

Write compelling copy across formats — social captions, ad copy, email subject lines, product descriptions, website copy, and campaign messaging — in a voice that feels distinctly Everist.

Maintain and evolve Everist's brand voice guidelines, ensuring consistency across all written touchpoints.

Support broader creative projects including campaign concepting, launch messaging, and brand storytelling initiatives.

Who You Are

2–5 years of experience in content creation, social media, or a creative role — ideally at a DTC, eCommerce, or CPG brand (beauty or wellness is a strong plus).

Have a background in or deep passion for the beauty industry, with an unconventional creative perspective and a genuine connection to what Everist stands for.

A strong content creator who can shoot and edit video and photo independently, with a polished, on-brand aesthetic.

Excellent copywriter with the ability to adapt tone and format across platforms while maintaining a consistent brand voice.

Hands-on experience managing organic social across Instagram and TikTok, including community management and scheduling.

Familiar with paid social creative — you understand what makes an ad perform and can develop assets with performance in mind.

Highly organized and able to manage multiple creative projects simultaneously without losing quality or missing deadlines.