Head of Events

Responsibilities:

Shape the strategy. Develop a comprehensive events vision that advances Substack's brand and business goals across markets. Identify innovative opportunities to enhance our brand, drive cultural conversation, and attract new creators and subscribers.

Drive execution excellence. Lead teams through the full event lifecycle—from concept and promotion through on-the-ground coordination—ensuring every detail reflects the quality and creativity of the Substack brand.

Enable partnerships. Empower our Partnerships team to bring market-specific event ideas to life, providing strategic guidance and operational support to ensure strong execution in key territories.

Scale sponsored events. Work closely with our Sponsorships team to scale sponsored events, building out a revenue model and leading Substack’s presence at industry events.

Manage resources strategically. Own the global events budget with clear goals, measurement frameworks, and ROI tracking. Build methodologies to demonstrate impact and communicate wins internally.

Build and lead teams. Coach and develop event producers, domestically and internationally, helping them grow professionally while delivering outstanding results for Substack.

Scale thoughtfully. Design events that can expand to reach key audiences across strategic territories and regions without losing their impact or authenticity.

Collaborate across functions. Partner with internal teams, agencies, and vendors to deliver high-impact experiences while maintaining fiscal discipline and operational excellence.

About You:

Significant leadership experience. 15+ years in experiential event marketing and production, with at least 10 years in a senior role overseeing global or multi-faceted events functions. You've built and scaled event strategies that delivered measurable business impact.

Strategic vision with operational rigor. You think big picture while obsessing over details. You're an exceptional communicator and organizer who can translate vision into flawless execution.

Relationship-builder. You cultivate strong cross-functional partnerships and inspire creative problem-solving.

Industry connections. You have a deep network of premier agencies and vendors across creative, production, and experiential disciplines.

People leadership skills. You're an inspiring leader who builds and empowers high-performing teams. People grow under your guidance.

Cultural fluency. You're familiar with Substack as a creator or subscriber, and you understand the evolving tech and media landscape.

Entrepreneurial drive. You thrive in startup environments where you're building from scratch.

Flexibility to travel. Available to travel globally to oversee on-site execution when needed.