Growth Product Marketing Manager
- Company
- Kendago
- Location
- Kiryat Ono
- Work type
- Full Time, Hybrid
- Posted
- 2026-09-10
Job description
We’re looking for a Growth Product Marketing Manager who’s genuinely curious about customer behavior and has a habit of digging into the “why” behind the numbers. Someone who sees a conversion drop and wants to understand what the user was thinking — then takes that insight and turns it into a sharper headline, a tighter funnel, or a bolder offer.
You’ll own the funnel strategy and optimization across our product verticals, leading the full cycle from spotting the opportunity to forming the hypothesis, running the test, and shaping the next move. You’ll work closely with Acquisition so the experience users get matches the intent that brought them in, and partner with Product, Data, R&D, Design, Marketing, and Customer Support to bring ideas to life.
This role is for someone with a creative mindset and a bias for experimentation — comfortable challenging assumptions, moving fast, and learning in public.
Requirements
- 3+ years of experience as a Monetization Manager, Growth Product Manager, Product Manager or in CVR optimization for B2C products
- Hands-on experience in designing, running, and analyzing A/B tests to optimize conversion, engagement, and retention
- Direct experience in building and optimizing funnels at scale
- Deep business understanding, enabling you to identify growth opportunities and assess their impact on company objectives
- A data-first mindset, with strong analytical skills and the ability to turn insights into decisions
- Technical orientation : comfortable working with developers and tools like Mixpanel, JSON configs, or similar
- Familiarity with AI-driven tools for funnel discovery and optimization
- Creative mindset with a bias for experimentation and rapid iteration
Responsibilities
- Lead the creation, optimization, and personalization of funnels to achieve growth objectives at scale
- Understand customer behavior and pain points, leveraging data, user research, and experimentation to uncover opportunities
- Generate hypotheses, design experiments, and run continuous A/B tests, using insights to drive iterative improvements
- Monitor and analyze key business metrics, translating hands-on data analysis into actionable insights and impactful initiatives
- Work closely with the Acquisition team to optimize user acquisition strategies and integrate them seamlessly into growth funnels and product experiences
- Challenge assumptions and rethink the status quo, pushing for bold, creative approaches to monetization and funnel architecture
- Collaborate cross-functionally with Product, Data, R&D, Design, Marketing, and Customer Support to align strategies and deliver measurable business impact
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