Content Creator

Core Values:

Work hard at work worth doing
Your work directly betters people's lives and happiness
Enlighten each other to enlighten our guests
Always be learning, always be improving
Be mindful of your surroundings
Exceed expectations

ABOUT THE ROLE
The Content Creator is responsible for producing the daily content that keeps honeygrow relevant, engaging, and culturally connected. Reporting to the Social Media Lead, this role captures the food, people, restaurants, and moments that make honeygrow unique, transforming them into social-first content across TikTok, Instagram, YouTube Shorts, and emerging platforms.

This is a highly creative, hands-on role for someone passionate about the intersection of community and content creation. You'll spend your time filming, editing, copywriting, engaging with our community, identifying trends, discovering creators, and helping bring the brand to life every day. If you're always thinking, "This would make a great Reel," you'll fit right in.

ROLES + RESPONSIBILITIES

Content Creation

Capture and edit high-quality short-form video and photography for social platforms.
Film in restaurants, at events, in the test kitchen, and in the community.
Create platform-native content for TikTok, Instagram Reels, Stories, and YouTube Shorts.
Write engaging captions, hooks, and copy that reflect honeygrow's brand voice.
Stay on top of trends while adapting them authentically for the brand.
Organize and maintain a growing library of photo and video assets.

Community Management

Publish scheduled content across social platforms.
Monitor comments, DMs, and brand mentions daily.
Respond quickly with a friendly, authentic, and on-brand voice.
Surface customer feedback, trends, and emerging conversations to the Social Media Lead.
Help foster an engaged and loyal online community.

Influencer & Creator Support

Research and identify local creators and influencers that align with the brand.
Assist with outreach, gifting, partnerships, and campaign coordination.
Maintain creator databases and relationship tracking.
Coordinate content collection and usage rights.
Support influencer events and restaurant visits.

Trend & Culture Monitoring

Monitor social trends, memes, platform updates, and emerging creators.
Bring fresh content ideas to weekly planning sessions.
Identify opportunities for reactive or real-time content.
Keep a pulse on what competitors and culture are doing.

Cross-Functional Collaboration

Partner with Marketing, Design, Culinary, Operations, and Restaurant Teams to capture authentic stories.
Support campaign launches, LTOs, grand openings, community events, and brand initiatives.
Assist with content production during photo and video shoots.

REQUIREMENTS

2-4+ years creating content for a brand, agency, or as an independent creator.

Strong mobile photography and videography skills.

Proficiency with CapCut, Adobe Premiere, Final Cut, or similar editing software.

Excellent writing and copy editing skills.

Deep understanding of TikTok, Instagram, Reels, and creator culture.

Comfortable appearing on camera and directing others on camera.

Highly organized with excellent attention to detail.

Self-starter who enjoys working in a fast-paced, collaborative environment.

Passion for food, storytelling, and social media.

BONUS EXPERIENCE

Experience in restaurant, food, hospitality, or lifestyle brands.
Photography or advanced editing skills.
Experience managing influencer relationships.
Basic motion graphics or animation.
Experience using social management platforms like Sprout Social or Sprinklr.

WORK ENVIRONMENT + PHYSICAL REQUIREMENTS
This role is based at honeygrow’s Restaurant Support Center in Philadelphia, with occasional visits to restaurant locations to support new openings and system maintenance. Work is primarily performed in an office environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role.