Integrated Marketing Manager - Gateway & Verticals

About NMI
NMI, a global leader in payment technologies, allows software and sales professionals to deliver payment innovations to their clients without having to build payment expertise in house. NMI enables our partners with choice, and challenges the one-size-fits-all approach to payments. You've probably used NMI in the last 24 hours without even realizing it. We're the platform that powers success for innovative tech created by SMBs, entrepreneurs and fintech startups. We're creative problem solvers who help visionaries smash through boundaries and think beyond what's possible so they can think about what's next. But we're not just built for the tech savvy. We democratize the latest payments technology so that everyone can realize the benefits of easy payments across the full spectrum of commerce. Our mission is to use our expertise to enable more payments, in more ways and more places. We provide ISOs, Fintech Innovators and Technologists the freedom to focus on what they do best, liberating them from restricted payment solutions and giving them access to the latest payment technology now and in the future.

How We Work - Our Core Values
Be a Good Person, It's Simple. We treat everyone fairly and with respect. We lead with kindness, humility and integrity. We take the time to understand each other and our customers. And we serve with care, because customers are never a transaction, and always our focus
Align, Trust & Go. We debate openly, listen carefully and challenge thoughtfully. Once we decide, we move forward together - holding ourselves accountable to our commitments, and focusing on what matters most to our customers. That alignment creates momentum.
Raise the Bar. Good enough isn't enough. We stay curious, measure everything, stay honest about progress and keep pushing ourselves to think creatively. We drive change, again and again. And leave things better than we found them. When we raise the bar, our customers feel it too.

About the Team
The NMI marketing team is a group of smart, collaborative people in a fast moving environment. Self-starters who love solving problems, learning continuously and building creative, data driven campaigns will thrive here.

Key Responsibilities:
Own the integrated marketing strategy and plan for NMI's core payment gateway, aligned to pipeline and revenue goals.
Develop and execute multi-channel campaigns to acquire new ISO partners, drive gateway adoption and support cross-sell and upsell opportunities.
Develop verticalized marketing strategies for priority markets, using market, customer and competitive insight to tailor positioning, messaging and campaigns to specific industry needs.
Build a strong understanding of ISO and ISV audiences, their buying journeys, challenges and decision drivers.
Partner with product marketing and content teams to develop compelling messaging, thought leadership, customer stories, campaign content and sales enablement.
Work closely with demand generation to define target audiences, campaign journeys, lead follow-up and conversion strategies.
Collaborate with sales, channel and other marketing teams to ensure programs are aligned to commercial priorities and effectively executed.
Manage campaigns from planning through execution, reporting and optimization, ensuring activity stays on track, on budget and on brand.
Track performance against agreed KPIs and use insights to continuously improve targeting, messaging, channel mix and campaign effectiveness.

Essential Skills and Experience:
5-7+ years of B2B marketing experience, ideally in payments, fintech, SaaS, or enterprise technology.
A marketing or related business degree or equivalent.
Proven experience developing and executing integrated marketing strategies and campaigns that contribute to pipeline and revenue growth.
Experience with verticalized marketing, including developing market-specific positioning, messaging and go-to-market programs.
Strong understanding of B2B partner or channel-led business models. Experience marketing to ISOs, ISVs, PayFacs or other payments audiences is highly desirable.
Experience working closely with sales and demand generation teams on lead management, account targeting, sales enablement and pipeline acceleration.
Experience collaborating with and managing agency partners.
Strong digital marketing, campaign management and performance measurement skills, including marketing automation (Salesforce, Hubspot, Pardot, ZoomInfo), SEM, SEO, PPC, display, programmatic, etc, as well as analytics (GA4).
Exceptional project management, communication and stakeholder alignment skills.
Creativity, curiosity, initiative and a strong commercial mindset.