Marketing Coordinator

Description
Develop and execute local marketing campaigns to raise awareness of the agency’s services.
Manage the agency’s social media presence (Facebook, Instagram, LinkedIn, etc.) with engaging, mission-driven content.
Support the creation of marketing materials (brochures, flyers, ads, digital assets).
Coordinate community outreach efforts — senior centers, healthcare providers, and local events.
Assist in building and maintaining the agency website and keeping content current.
Track campaign results, lead sources, and local engagement metrics to refine marketing strategies.
Support recruitment marketing to attract qualified caregivers and staff.
Manage and update the marketing calendar, ensuring consistent brand messaging.
Conduct competitive and demographic research to identify new growth opportunities.