Audience Editor, Climate and Science

Responsibilities:

Audience strategy & growth:

Partner with senior editors to inform coverage decisions, suggesting timely stories, evergreen topics, and longer-term franchises that resonate with reader interest and important news moments, with a keen eye toward framing and formats.

Identify coverage and format opportunities that will attract new readers, particularly those who may not currently view The New York Times as a regular news source.

Maximize content distribution through sophisticated search strategies, strategic social programming, and by coordinating publication with the homepage, newsletters, and notifications.

Identify trending topics and competitive trends, along with coverage and format opportunities that will drive growth and competitive performance with a deep understanding of the off-platform landscape, trends and what's driving conversation.

Data analysis & reporting:

Interpret data and audience signals to strategically shape how we present stories both on and off our platforms.

Deliver actionable daily, weekly, and monthly reports.

Contribute to regular audience performance updates, including but not limited to morning audience notes, monthly masthead presentations, and quarterly and annual audience reports to company leadership.

Partner with the newsroom audience analytics team on deep and actionable analysis.

Social media & engagement:

Write compelling social copy, analyze our presence and strategy on existing platforms, and evaluate opportunities for potentially launching new accounts on social platforms.

Work with journalists on best social media practices, including framing pieces for specific audiences and effectively using the Reporter Reply commenting feature.

Cross-functional collaboration:

Liaise with the main search, social, community, home, notifications, and newsletter teams on breaking news and enterprise, coordinating overlapping coverage with Well and other relevant desks.

Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

You will report to a Senior Audience Editor.

Basic Qualifications:

5+ years of progressive experience in digital journalism, with a demonstrated track record in audience development.

Proven skill at bridging specialties, including reporting, editing, product, analytics, design, and user research.

Demonstrated ability to drive work independently and efficiently in a fast-paced environment.

Experience communicating and collaborating effectively with diverse stakeholders at all levels.

Preferred Qualifications:

Deep knowledge of news competitors.

In-depth knowledge of the search landscape, with the ability to spot trends and identify misinformation.

Solid understanding of all mainstream and emerging social channels, with a willingness to continuously learn about new platforms.

Exceptional writing and editing skills, with knowledge of Times style or the ability to absorb and apply it quickly.

The ability to write in an engaging, smart tone that feels native to other platforms while remaining consistent with the values of The Times.

A highly strategic and analytical mind; comfortable with data, A/B testing, and iterating to find what resonates with various audiences.

A dedication to The Times and its journalistic mission.