Director of Marketing

This is a hands-on, individual contributor role for an experienced marketer who likes to develop new strategic initiatives and execute across existing and new channels. We need a science background or extensive experience speaking to a pharma R&D audience.

Key Responsibilities

Product & Content Marketing

Develop a voice of customer (VOC) program to extract messaging to use in our product and content marketing initiatives
Create compelling messaging for the Drug Hunter platform working with the Science and Sales team for targeted outbound content
Work with our Director of Marketing on digital channel initiatives to amplify our content and on account-based & lifecycle programs with segmented messaging
Partner with Sales to maintain our segmented target account list, and design the approach for each segment type

Product Launch

Develop and drive our go-to-market for new platform capabilities: audience, narrative, launch assets, and sales readiness
Orchestrate product marketing initiatives and provide direction to all cross-functional teams involved
Partner with Marketing leadership, Science, and Sales to land the positioning and narrative for each launch
Establish post-launch activities to drive adoption ensuring optimized ongoing communication with current customer base
Create reports in HubSpot to track launch success and areas for improvement on future launches

Sales Enablement

Leverage voice of customer and voice of sales to iteratively revise sales collateral including pitch decks, one-pagers, feature decks, demo & site visit collateral, and any leave-behind content needed
Ensure sales enablement assets are designed for reuse across reps, accounts, and/or ICPs
Develop customer proof with the Sales and Science teams including customer stories, use cases, and user tips to provoke intrigue in the product

Messaging

Take VOC, market learnings, voice of sales, and Science team insights to create new marketing messaging to put in market and test
Design and execute product marketing experiments for message, CTA, format, and audience variables and define what each one is meant to prove
Establish parameters to track, measure, and report on tests, running a steady cadence of experiments in market to create a new baseline messaging strategy for the following year

Requirements
Advance degree in science required (Ph.D. a plus)
8+ years in marketing (product, content, and/or growth marketing). Prior experience marketing to a pharma/biotech audience at a Life Science B2B company required. SaaS experience a plus.
Exceptional writing and attention to detail. You can communicate to a technical audience and you understand why credibility is crucial in scientific marketing
Demonstrated case study or customer story portfolio
Experience building sales enablement assets for a considered, multi-stakeholder enterprise sale
Comfort working directly with scientists and technical subject matter experts
Account-based marketing experience preferred; HubSpot familiarity is a plus
Travel up to 20%