VP of Marketing

We're hiring a VP of Marketing to help define that next chapter — the brand, the category, the product story, and a scalable demand generation engine to fuel pipeline growth. Our visual identity is established. Our messaging, positioning, and brand system are still in motion. We’re looking a for a creative, motivated, and passionate leader to help take Siro to the next level.

Siro is known today as a sales coaching product. The ambition is much larger: to own sales performance management for in-person sellers. We want to bring AI to lift up traditional industries that modern software has passed over for decades.

Key Responsibilities
Own Siro's brand strategy and market positioning as we expand from sales coaching into a broader category

Own product marketing: messaging, positioning, and go-to-market for our target verticals

Shape how Siro tells its story across customers, prospects, recruits, and the market — brand, creative, and communications

Sharpen our differentiation in a market with legacy incumbents, two scaled venture-backed players, and a growing wave of new entrants

Partner with demand generation and Sales leadership to connect brand and product marketing to pipeline and revenue

Build, lead, and mentor the marketing team as the function scales

Requirements
12+ years of marketing experience, with 5+ in leadership roles at technology companies

Deep brand and product marketing experience — you've defined positioning and a category story, not only executed campaigns against one

Demonstrated success building and scaling marketing teams from early stage to scale

A strong point of view you'll argue for, and the judgment to teach a company how to think about marketing as it grows

Strong partnership track record with Sales leadership in complex selling environments

Comfortable with speed, ambiguity, and frequent change