Senior Financial Analyst, Strategic Finance

Position Summary:

The Senior Financial Analyst (SFA), Strategic Finance, will play a key role in driving financial performance and supporting strategic decision-making across the organization. This position will be responsible for providing high-quality financial analysis, insights, and decision support to the Strategic Finance team and key business partners. The ideal candidate is high analytical, detail-oriented, and proactive, with the ability to translate data into clear, actionable insights in a fast-paced, dynamic environment. This role is well-suited for someone who enjoys deep analysis, asking the “why”, and influencing outcomes through well-structured financial insights.

In this role, you will contribute to:

Strategic Planning & Analysis

Support Strategic Finance Managers in the development and execution of the company's long-term strategic plan through financial modeling, market analysis, and performance assessment across revenue and cost drivers.
Conduct analytical deep dives to support Sales, marketing, Logistics, and Operations initiatives.
Support with building, maintaining, and enhancing financial models to evaluate business initiatives, assess risks and returns, and support decision-making.
Assist in identifying trends, risks, and opportunities across revenue growth, gross margin, and operating expenses to inform strategic decision-making.

Financial Planning, Forecasting and Reporting

Support the annual budgeting process and rolling forecasts by preparing detailed analyses and assumptions in partnership with the Strategic Finance team and cross-functional teams.
Track, analyze, and report on key performance indicators (KPIs) to monitor business performance.
Perform variance analysis versus budget and forecast, identifying drivers and providing clear, actionable insights to be presented to Management.
Prepare recurring and ad hoc financial reports and presentations for management, highlighting trends, risks, and opportunities.

Business Partnering:

Act as a key analytical partner to the Strategic Finance Managers, & Sr Director & supporting their day-to-day engagement with Sales, eCommerce, Marketing, and Operations stakeholders.
Collaborate closely with the Accounting team during month end-end and quarter-end close processes, including reviewing financial results, creating accruals, and ensuring accuracy and consistency between actuals, forecasts, and budget.
Support management reporting by helping translate accounting results into meaningful business insights and explaining key drivers of performance.
Support cross-functional initiatives by evaluating financial impacts, challenging assumptions, and enabling data-driven decision-making.
Prepare materials, analyses, and talking points that enable Strategic Finance Managers to confidently communicate insights and recommendations to leadership.

Process Improvement:

Help identify opportunities to improve financial models, reporting processes, and data accuracy.
Support with automating and standardizing recurring analysis and reports and improving analytical efficiency.
Contribute to documentation of assumptions, methodologies, and best practices to support consistency across Strategic Finance workstreams.
Provide informal guidance and analytical support to junior team members as needed.

Qualifications:
Bachelor’s degree in Business, Finance, Accounting or a related field
3-4 years of experience in Strategic Finance, FP&A, or related roles, ideally in a fast-paced or growth-oriented environment within the CPG industry.
Experience working closely with Accounting during month-end close and understanding of financial statements and accrual-based accounting. CPA or MBA considered an asset (completed or in progress).
Advanced Excel skills; experience with ERP systems.
Strong financial modeling and analytical skills, with the ability to synthesize complex data into clear, actionable insights
Highly detail-oriented and organized, with the ability to manage multiple deadlines effectively.
Excellent communication and collaboration skills, with the ability to work cross-functionally with internal teams.