Senior Style Advisor

Role Overview

The Senior Style Advisor (SSA) is a brand ambassador and keyholder, responsible for delivering exceptional customer experiences, mentoring colleagues, supporting the store team, and driving commercial performance.

SSA responsibilities include building and maintaining a loyal customer base, implementing Varley’s service ceremony, supporting operational excellence, and collaborating with management on store initiatives. The SSA works closely with the Service & Selling Manager to ensure the shop floor consistently delivers the Varley customer experience.

Customer & Brand Experience
· Act as a visible ambassador for Varley, cultivating trust, community, and exceptional service.

· Build long-term relationships with new and existing customers to grow loyalty and repeat business.

· Lead by example in delivering the Varley service ceremony in all customer interactions.

· Provide styling advice, create outfits, and offer personalized guidance to exceed customer expectations.

· Support retail events, VIP appointments, and in-store experiences.

· Gather and share customer feedback to inform service improvements and celebrate successes, including insights reflected through customer feedback systems such as Survicate.

· Encourage and collect positive customer feedback relating to both personal interactions and the service delivered by the wider Style Advisor team.

· Utilize digital tools (CRM, email, omnichannel platforms) to enhance customer relationships and engagement.

People & Leadership
· Lead by example on the shop floor, modelling professional standards, Varley behaviours, and styling confidence.

· Act as a role model for the team, fostering a positive and supportive environment that inspires collaboration, confidence, proactivity, and excellence in service.

· Mentor and support junior Style Advisors and new team members in customer engagement, product knowledge, and service excellence.

· Actively share insights and feedback from customer interactions with the store leadership team.

· Contribute to a collaborative, motivated store culture where open communication, teamwork, and knowledge sharing are encouraged.

Commercial & Selling Leadership
· Drive sales and KPIs through personalized customer interactions, upselling, and maintaining a loyal customer base.

· Champion clienteling activities via CRM platforms, supporting personalized service and engagement.

· Provide styling expertise and product knowledge to support the team in delivering strong sales performance.

· Identify opportunities to increase conversion, average transaction value, and customer retention.

· Stay informed on product launches, seasonal collections, and market trends, sharing insights with the team.

Operations & Store Standards
· Support the execution of operational policies and procedures in line with Varley guidelines.

· Maintain high standards of store presentation and organisation, both on the shop floor and back-of-house.

· Ensure compliance with operational best practices, health and safety requirements, and brand standards.

· Escalate operational risks or issues to the Store Manager or Service & Selling Manager.

· Keyholder responsibilities, including opening and closing the store.

Scope of Role & Decision Ownership
· Deliver the Varley customer experience consistently while building meaningful customer relationships.

· Support the store in achieving commercial targets and KPIs through personalized service and selling expertise.

· Share insights on customer trends, preferences, and feedback to support continuous improvement initiatives.

Leadership Accountability
· Champion a customer-first culture and inspire confidence in the team.

· Demonstrate strong selling behaviours and service excellence on the shop floor.

· Support the growth, confidence, and development of junior Style Advisors.

· Contribute to a motivated, collaborative, and brand-aligned retail environment.

Key Skills & Experience / The Ideal Candidate
· Strong team player with positivity, professionalism, and enthusiasm.

· Passionate about delivering exceptional customer experiences and building long-term relationships.

· Skilled in styling, product storytelling, and personalized service.

· Commercially aware and motivated to achieve sales targets.

· Excellent communication and mentoring skills to support team development.

· Up-to-date knowledge of fashion, lifestyle, and market trends.

· Solution-oriented and confident in learning and using retail technology, including POS systems and CRM platforms.

· Flexible and adaptable to business needs, with the ability to work in a fast-paced environment.

· Minimum 2 years’ experience in a supervisory or service-led retail role, preferably in a premium or omnichannel environment.

Success Metrics
· Consistently exceptional and personalized customer experiences.

· Strong customer base with repeat business and loyalty.

· Confident and supported team delivering Varley’s service standards.

· Contribution to commercial targets through effective selling and customer engagement.

· Active engagement in retail events, VIP experiences, and brand initiatives.