Media Planning Intern

Overview

Saatchi & Saatchi Canada has been the agency on record for Toyota for the last two decades fostering a sustainable partnership. The partnership has led to growth both for Toyota, which is a market leader in the Canadian automotive industry, as well as Saatchi that has transformed itself into a solutions orientedpartner offering multitude of services across advertising functions like strategy, creative, project management and media planning.

Media Planning and Execution has played a pivotal role in ensuring that the brand communication for Toyota and other clients is delivered to the right audience at the right time with the right context. This has enable our clients to deliver the maximum impact with their media dollars while maintaining cost efficiencies to ensure that every dollar spent goes further.

Key functions performed by the Media Planning & Execution teams at Saatchi include

Media Strategy
Traditional Media Planning – Broadcast, OOH and Print
Digital Media Planning – Video, CTV, Paid Social and Digital Display
Organic Social Planning – Content Creation, Community Management and Influencer Marketing
Data Analysis and Reporting
Ad Trafficking
Financial Planning & Reporting
This is 4-months contract internship.

Responsibilities

Digital & Social Planning

Support the planners with execution and delivery of campaigns by engaging with internal teams
Support in maintaining trackers and optimization logs to improve campaign performance
Explore opportunities to improve efficiency & impact of campaigns in market

Organic Social Planning

Support the team with ideation as needed for Content/Influencer campaigns by participating in brainstorming sessions
Community Management support across brand channels on Social Platforms
Evaluate opportunities to improve process around Community Management and Social Listening

Data Analysis & Reporting

Generate periodic reports to assist planners in making data driven recommendations to clients
Gather data across campaigns to feed established dashboards for reporting
Analyse data to identify opportunities for optimization

Communication

Document learnings, challenges, case studies and best practices
Be a part of team conversations and share out of the box ideas as needed
Understand the AI policy at Publicis and establish prompt logs to assist teams with their day-to-dayresponsibilities

Key Relationships & Teams

Strong working relationship with the Toyota Meida planning team
Active partnership with the Organic Social Team
Partnering with cross functional teams like Account Servicing, Creative and Strategy as needed
Establishing rapport with External partners as needed

Qualifications

Strong understanding of the fundamentals of Marketing & advertising
Knowledge of the Digital and Social Media Landscape
Data Analysis, presentational and communication skills
Core aspects underpinning all skills: understanding of the automotive industry , analytical thinking, rigour, diplomatic skills, fast learner, ability to work independently and self-start, pro-active personality, good teamworker
Advanced Microsoft Office, G-Suite skills and attention to detail.
Ability to understand and adopt AI tools