Business Lead Coordinator

Position Overview

The Business Development Manager, reporting to the Executive Director, owns revenue growth within the territory by developing, activating, and expanding high-value healthcare referral partnerships. This role is accountable for generating qualified client referrals that convert into active service agreements and for positioning Qualicare Toronto West as the preferred nurse-managed home care provider within the community.

The Business Development Manager will coordinate and manage business development within defined geographic area and ensure consistent, profitable growth in revenue through assessing, planning, implementing and evaluating local marketing & business opportunities. The Business Development Manager works closely with the Executive Director to ensure smooth referral handoff, proactive follow-up, and optimization of referral-to-client conversion.

Key Responsibilities

Strategic Revenue Growth
Develop and execute a structured business development strategy aligned with quarterly targets and key performance indicators.
Build, prioritize, and actively manage a high-value referral pipeline targeting accounts with strong recurring referral potential
Generate qualified leads through strategic outreach and relationship cultivation
Collaborate with the Executive Director to convert referrals into active clients
Monitor territory performance metrics and proactively adjust outreach strategy to maximize referral yield and revenue impact

Professional Referral Development
Establish and deepen partnerships with hospitals, rehabilitation centers, retirement residences, primary health care providers, discharge planners, and community agencies
Position Qualicare Toronto West as the trusted nurse managed home care provider in the community
Conduct high value meetings, presentations, and educational sessions tailored to specific audiences
Represent the organization at healthcare networking events and community initiatives

Market Intelligence and Expansion
Identify new referral channels and strategic partnership opportunities
Monitor local market trends and competitive activity
Maintain Qualicare Toronto West social media presence and engage in opportunity for community outreach via different social media communications
Contribute to quarterly and annual growth planning

Accountability and Reporting
Maintain accurate CRM documentation of all business development activity
Provide weekly pipeline and performance reporting
Track referral volume, conversion trends, and revenue impact
Maintain disciplined follow up with referral partners

Performance and Compensation
This is a field based, outcome driven role measured by quarterly revenue growth, increase in qualified referral partnerships, growth in monthly referral volume, and referral to client conversion rate.
Compensation includes a base salary plus performance-based bonus tied to achievement of quarterly revenue and referral growth targets.

Qualifications
Minimum one - three years' experience in business development
Healthcare, senior services, or community-based experience strongly preferred
Demonstrated success in territory growth and revenue expansion
Strong consultative skills within professional environments
Excellent relationship building and presentation skills
Experience managing pipeline through CRM systems
Familiarity with social media platforms
Valid driver's license and access to a vehicle